Archive for February 4th, 2010

04
Feb
10

Study: At-home moms more likely to be social

By Alina Tariq Leave a Comment
Categories: Digital Marketing, Digital Trends, PR and Social Media
Tags: , , , , , , , ,

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or Twitter than other moms, by more than 15%.

Here is the breakdown of social network usage:
• At home moms are 60% more likely to use Facebook
• 42% more likely to use MySpace
• 16% more likely to use Twitter
• 15% maintain their own blogs

Continue reading ‘Study: At-home moms more likely to be social’

04
Feb
10

Mogreet Cross Promotes NFL Players on Mobile, Web

By Alina Tariq Leave a Comment
Categories: Digital Content, Mobile Apps, Social Media and Web Portal
Tags: , , , , , , ,

Mobile video marketing company Mogreet has launched a mobile campaign with NFL Players to promote the athletes not only on mobile phones but also social media and sports websites.

Continue reading ‘Mogreet Cross Promotes NFL Players on Mobile, Web’

04
Feb
10

Visa Uses 3D Video in Grand Central Terminal Ad Campaign

By Alina Tariq Leave a Comment
Categories: Digital Marketing, Digital Trends, Gaming and PR
Tags: , , , , , , ,

Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the subway corridor with 3D video and static images from its Olympic-themed advertising campaign.

Visa, an official sponsor of the Winter Olympics, held in Vancouver this year, will be seeding the Grand Central campaign with more than 100 media elements – the most notable being a 3D video projection screen with audio that will broadcast two commercials from its Go World campaign.

Continue reading ‘Visa Uses 3D Video in Grand Central Terminal Ad Campaign’

04
Feb
10

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

By Alina Tariq Leave a Comment
Categories: Digital Marketing, Digital Trends and Interactive App
Tags: , , , , , , , ,

AMI Entertainment, a global provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February.
The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S. The campaign uses inspirational stories from real women with facts about the disease and advice for people wanting to improve their heart health.

Continue reading ‘‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns’

04
Feb
10

Free Makeover & Online Profile Photo From Estée Lauder

By Reema Dada Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Social Media and Viral Marketing
Tags: , , , ,

With all the online profiles many consumers maintain these days, there’s a greater need than ever for flattering photos. Which is why Estée Lauder is offering customers a free makeover and online photo of the result.

Late last month, Estée Lauder offered shoppers at the Carson Pirie Scott store in Orland Park, Illinois, a chance to get a free professional makeup job and photo for use on a social networking page, website or blog. Consumers had only to book an appointment and come into Estée Lauder on Jan. 30; no purchase was necessary. Continue reading ‘Free Makeover & Online Profile Photo From Estée Lauder’

04
Feb
10

Apple iPad hands-on!

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends and News
Tags: , , , ,

Here it is folks, the Apple iPad. The screen is gorgeous, tilting is responsive, and the thing is super thin. Still, if you’ve used the iPhone before — and you can see the two devices side-by-side here — there’s not a lot of surprises here so far. Here are some initial thoughts on the iPad:

  • It’s not light. It feels pretty weighty in your hand.
  • The screen is stunning, and it’s 1024 x 768. Feels just like a huge iPhone in your hands.
  • The speed of the CPU is something to be marveled at. It is blazingly fast from what we can tell. Webpages loaded up super fast, and scrolling was without a hiccup. Moving into and out of apps was a breeze. Everything flew.
  • Continue reading ‘Apple iPad hands-on!’
04
Feb
10

Mobile Ticketing Taking Off: 15 Billion Sold By 2014

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Trends and News
Tags: , , ,

Buying and selling tickets is another business that’s slowly being migrated over to our mobile devices. Whether it’s a movie ticket, concert ticket, plane ticket, or something else, there are a number of companies now offering digital alternatives to the tree-killing paper printouts of days past. In a new study by Juniper Research, analysts predict that the market for mobile ticketing will reach 15 billion delivered tickets by the year 2014.

According to Juniper, a little over 2 billion tickets were sold this past year. That makes the forecast of 15 billion by 2014 a notable jump which points to consumers’ ever-increasing desire to perform business transactions like mobile ticket purchases using their mobile phones and other handheld devices. Continue reading ‘Mobile Ticketing Taking Off: 15 Billion Sold By 2014′

04
Feb
10

Healthy Baby Campaign Uses Texts to Reach Mothers

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Trends, Mobile, News and SMS
Tags: , , , , , , , , ,

Expectant mothers are getting a new tool to help keep themselves and their babies healthy: pregnancy tips sent directly to their cell phones.

The so-called text4baby campaign is the first free, health education program in the U.S. to harness the reach of mobile phones, according to its sponsors, which include Johnson & Johnson, Pfizer, WellPoint and CareFirst BlueCross and Blue Shield. Wireless carriers including AT&T, Verizon and Sprint have agreed to waive all fees for receiving the texts.

Organizers say texting is an effective means of delivering wellness tips because 90 percent of people in the U.S. have cell phones.

“Especially if you start talking about low-income people, cell phones are the indispensable tool for reaching them and engaging them about their health,” said Paul Meyer, president of Voxiva, a company which operates health texting programs in Africa, Latin America and India.

Studies in those countries have shown that periodic texts can reduce smoking and other unhealthy behaviors in pregnant mothers.

Continue reading ‘Healthy Baby Campaign Uses Texts to Reach Mothers’

04
Feb
10

Sheraton debuts digital campaign touting renovations

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, News and Online Advertising
Tags: , , ,

Starwood’s Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to “rediscover Sheraton.”

The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations following a three-year global brand overhaul. The $20 million campaign was created to highlight the brand’s $6 billion hotel renovation project.

The initiative, Sheraton’s first created in-house by its global brand design team, includes a host of digital channels, including banner ads, homepage takeovers and mobile. The campaign, targeting business travelers, will run on travel and news sites, including TripAdvisor.com, NYTimes.com, Kayak.com, BizJournals.com and CNN.com.

Continue reading ‘Sheraton debuts digital campaign touting renovations’

04
Feb
10

Nokia, Pearson partner for mobile education program

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Mobile and News
Tags: , , , ,

Nokia and Pearson have formed a joint venture, Beijing Mobiledu Technologies, to help grow Nokia’s mobile device-delivered education service in China.

The two companies partnered to help the Mobiledu education program appeal to more consumers. Nokia said that it believes the combination of Pearson’s content and its Mobiledu service will offer an even more compelling proposition for customers and partners in the future.

“There is a strong demand for education services in China and Nokia believes that building a world-class mobile education service requires a combination of world-class mobile application skills and world-class education assets, which Nokia and Pearson together can bring to the new company,” said Eveliina Linderborg, a spokeswoman for Nokia, Espoo, Finland.

Continue reading ‘Nokia, Pearson partner for mobile education program’

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