Archive for February 3rd, 2010

03
Feb
10

Bravo taps foursquare for branded social network experience

Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture.

The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network. Consumers can get network-branded badges and special prizes for check-ins at Bravo-themed locations.

“Bravo’s digital users are huge fans of technology – they love to have the latest, buzziest tech, gadgets and apps,” said Lisa Hsia, senior vice president of digital media at Bravo, New York.

“The fit with foursquare is ideal,” she said. “It’s a location-based mobile experience that takes our fans out from in front of their TVs and computers and into the real world, experiencing the kinds of restaurants, shops and places that you see on Bravo.

“It’s a game to figure out how to unlock the Bravo Fashionista or the Bravo Top Chef badge and it literally makes each user a part of the Bravo brand.” Continue reading ‘Bravo taps foursquare for branded social network experience’

03
Feb
10

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus consumers achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). 

“Mobile Posse’s active idle screen advertising inventory is ideal for marketing advanced consumer goods, like Ford’s all-new Taurus,” said Jon Jackson, founder/CEO, Mobile Posse, McLean, VA.

“Our unique technology allows us to deliver graphical, multi-page mobile ads that truly showcase innovative design and technology on the mobile phone,” he said.

Automotive industry giant Ford Motor Co. manufactures and distributes automobiles across six continents. The company’s automotive brands include Ford, Lincoln, Mercury and Volvo, and it provides financial services through Ford Motor Credit Co. Continue reading ‘Ford mobile ads reach 1M consumers, achieve 20 percent CTR’

03
Feb
10

How would you like to pay for that – with your phone?

It’s a sign of the times. The latest brainchild of Twitter co-creator Jack Dorsey is a mobile phone based micropayment system. Called Square, it will allow merchants and others to receive secure payments using mobile smart phones, with the addition of a tiny electronic dongle that attaches to any device with an audio input jack. With no contracts, monthly fees or hidden costs, payments can be transacted in under 60 seconds.

While using mobile phones as tools for financial transactions may seem unusual, this is not an unexpected development. Over the past decade, the mobile phone has gone from a technological curiosity owned only by a select few to a device that virtually everyone carries all the time. Particularly in Asia, the penetration rate of mobile phones is unmatched by any other device.

Continue reading ‘How would you like to pay for that – with your phone?’

03
Feb
10

How can Social Media be the Backbone of a Company?

There are three camps into which every company in the world falls:

  • Those who don’t know or don’t care about social media
  • Those who care about social media and think it can be useful
  • Those who think social media can be the backbone of the company

If you were to break it down by percentages, the “Social Media is the Backbone” camp would most likely be the smallest. While business owners are starting to agree that social media has a place in their business, few would be willing to bet the farm on it. They are prudent, thoughtful, and wise. Continue reading ‘How can Social Media be the Backbone of a Company?’

03
Feb
10

Music with more muscle: The rising wave of digital music

Looking at the number of people who wander through their day with headphones on, it’s easy to take for granted the fact that music is now portable. But portable, mobile music is a relatively recent phenomenon, dating back to July 1, 1979, the day the first commercially-available Walkman went on sale. In the thirty years since, the industry has seen numerous innovations, but none as significant as that pocket-sized cassette player that let people step away from their stereos and hi-fi systems and go out into the streets, listening to the music of their choice.

The changes to the way we purchase and use music have become even more rapid in recent years, with the focus squarely on digital music. The advent of the compact disc in 1982 was the first step, moving away from the imperfect analog recordings of cassette tapes and vinyl records more perfectly reproducible digital formats. While detractors might bemoan the loss of analog’s so-called warmth, it’s safe to say that digital clarity is here to say. The proliferation of the home computer and improvements in recording and playback technology (CD/DVD/Blu-Ray) has put a great deal of power in the hands of the consumer, and even the slightly computer-savvy computer user can rip songs from the media that he or she owns with complete fidelity and transfer them to their portable media player of choice.

Continue reading ‘Music with more muscle: The rising wave of digital music’

03
Feb
10

37 per cent of youngsters open to mobile ads: Report

The mobile subscriber base in India has crossed 500 million but the market is still nascent as far as mobile advertising and marketing is concerned. Most marketers in the country are trying to understand the medium and gauge its impact as a media platform. Most of them are testing the mobile media industry by allocating a small share of their overall advertisement expenditure to this area.

According to the global organisation, Mobile Marketing Association (MMA), the current size of the mobile marketing industry is approximately Rs 125 crore in India and it is expected to reach Rs 350 crore in the next two to three years.

Continue reading ’37 per cent of youngsters open to mobile ads: Report’

03
Feb
10

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet.

After trial participants experienced “improved” click-through rates (from 5% to 30%) and increased telephone calls, as well as more traffic to their websites, Google has decided to roll out the click-to-call service to all advertisers.

Continue reading ‘Google AdWords adds click-to-call service for mobile marketers’

03
Feb
10

Online Dating, Facebook Style

There are ever more fish in the sea of online dating, but still not everyone is willing to take the plunge. Concerns over safety and privacy, as well as a lingering stigma associated with dating services, mean that plenty of potential soulmates continue to float untethered. Now, Thread aims to reel those consumers in by tapping into the trust shared among Facebook friends. Continue reading ‘Online Dating, Facebook Style’




Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

Network with Us:

Facebook Twitter
Converge blog Share with a friend

Contact us:

Address:
D-22, Block-4, Clifton,
Karachi, Pakistan
Web:
http://www.converget.com
Email:
corporate@convergeT.com

Spotlight

Katrina Kaif

Katrina Kaif's Blog

 

February 2010
M T W T F S S
« Jan   Mar »
1234567
891011121314
15161718192021
22232425262728