Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture.
The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network. Consumers can get network-branded badges and special prizes for check-ins at Bravo-themed locations.
“Bravo’s digital users are huge fans of technology – they love to have the latest, buzziest tech, gadgets and apps,” said Lisa Hsia, senior vice president of digital media at Bravo, New York.
“The fit with foursquare is ideal,” she said. “It’s a location-based mobile experience that takes our fans out from in front of their TVs and computers and into the real world, experiencing the kinds of restaurants, shops and places that you see on Bravo.
“It’s a game to figure out how to unlock the Bravo Fashionista or the Bravo Top Chef badge and it literally makes each user a part of the Bravo brand.” Continue reading ‘Bravo taps foursquare for branded social network experience’







