Archive for February 2nd, 2010

02
Feb
10

Will Consumer Products Brands Go Ga-Ga for Video?

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Interactive App and Viral Marketing
Tags: , , , ,

More consumer packaged goods brands are getting into the online video content game. Take the case of consumer products giant Clorox–its Hidden Valley Ranch salad dressing brand has produced “Garden Party”, a series of original Webisodes extolling the virtues of fresh, seasonal veggies. The series of Web shorts star actress Jennie Garth of “90210″ fame, a mom of three and an advocate of healthy eating. The Webisodes are being distributed via iVillage.

Continue reading ‘Will Consumer Products Brands Go Ga-Ga for Video?’

02
Feb
10

In catering to lowest common mobile denominator, SMS wins

By Umer Tanveer 1 Comment
Categories: Digital Marketing, Digital Trends, Mobile and News
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The Mobile Data Association has found that Britain’s 2009 text message total was 96.8 billion, evidence of consumers’ ever growing appetite for mobile messaging.

The continued growth of messaging is highlighted by a 2009 daily average of 265 million text messages and 1.6 million picture messages. Last year’s text message total was 96.8 billion, while more 600 million picture messages were sent across the whole year.

“Messaging remains a highly legitimate medium to communicate with a mass audience,” said Steve Reynolds, chairman of the MDA, Britain. “Other forms certainly have their place, but in catering to the lowest common mobile denominator, messaging is the way to go.  

“Along with voice, it’s what users know and use on a daily basis,” he said.

According to the MDA, seasonal drivers still appear to propel the use of MMS, with 4.5 million picture messages being sent on Christmas Day. Continue reading ‘In catering to lowest common mobile denominator, SMS wins’

02
Feb
10

World’s Fastest Internet: Korea, Japan and Hong Kong

By Reema Dada Leave a Comment
Categories: Digital Trends and News
Tags: , , ,

Asia’s Internet speed is not surprising news, but the details of this recent report on the Internet by Akamai show how much Asia and South Korea dominate the world of high speed Internet. Korea is also increasing the average national Internet speed at the fastest pace of any country in the world.

Although South Korea continued to hold the top spot  as the country with the highest average measured connection speed at 14.6 Mbps, its fastest city (Masan) was ranked fifth among Asian cities, at approximately 1.2x the country average. South Korea, unsurprisingly, has six of the top 10 fastest cities in Asia, all with average speeds above 15 Mbps.

Continue reading ‘World’s Fastest Internet: Korea, Japan and Hong Kong’

02
Feb
10

More Shopping and Sharing news from Estonia

By Reema Dada Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Interactive App and Web Portal
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One of our spotters alerted us to yet another social shopping venture, this time out of Estonia. Much like Blippy, WhosRich.me gives consumers a way to share their latest purchases and comment on those of their friends.

Now in beta, WhosRich.me is a social utility that aims to make it easy for people to track their friends’ shopping habits. Users enter their purchases via a simple interface, including a photo along with the date, time and price; for updates on the go, a mobile iPhone app is also available. From there, other members can view and comment on each other’s purchases. The site’s search tool also lets consumers sort results by country or keyword for a look at trends of interest to them. Continue reading ‘More Shopping and Sharing news from Estonia’

02
Feb
10

20+ mind-blowing social media statistics revisited

By Farheen Aqueel 2 Comments
Categories: Digital Content, Digital Marketing, Digital Trends and News
Tags: , , ,

If six months ago, it wasn’t a compelling case to consider social media in the marketing mix, then this hopefully might change your mind…

  • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m.
  • Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.
  • LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.
  • Continue reading ’20+ mind-blowing social media statistics revisited’
02
Feb
10

Foursquare Teams With Bravo TV

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends and News
Tags: , , ,

Bravo TV and Foursquare will announce a new partnership on Monday that will integrate Bravo TV shows with the game aspects of Foursquare, a social networking site that encourages people to interact in the real world. The partnership hopes to engage viewers long after they turn off the television, close their laptops and stop watching Bravo’s TV shows.

Starting Monday, Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.”

Continue reading ‘Foursquare Teams With Bravo TV’

02
Feb
10

NFL Players to run mobile video campaign during Super Bowl

By Farheen Aqueel 3 Comments
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends and News
Tags: , , , , , ,

During Super Bowl XLIV, NFL Players will run a multichannel marketing campaign featuring mobile video to create awareness and interest in the National Football League Players Association and its players out of uniform.

The NFLPA tapped mobile video marketing company Mogreet Inc. for the campaign, which centers on delivering a variety of videos to fans’ mobile phones, showcasing NFL athletes as “normal guys with a great job.” The campaign will be cross-promoted via out-of-home posters, online banners and mobile advertising, all driving participation in a text-to-win campaign.

“The collaboration with NFL Players and Mogreet is designed to create awareness and showcase the real side of NFL players out of uniform,” said James Citron, CEO of Mogreet, Los Angeles.

Continue reading ‘NFL Players to run mobile video campaign during Super Bowl’

02
Feb
10

Pepsi Invites the Public to Do Good

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends and News
Tags: , , , ,

DECADES ago, consumers were invited to “be sociable, have a Pepsi.” Now the brand wants to invite consumers to help Pepsi support social causes — and will use social media like Facebook and Twitter to help spread a message.

Pepsi-Cola is formally introducing on Monday an ambitious campaign named the Pepsi Refresh Project, aimed at doing well by doing good. The brand is dedicating at least $20 million through the end of the year for donations to local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education.

Ideas for Pepsi Refresh grants can be submitted each month to a Web site (refresheverything.com), where computer users can subsequently vote on the ideas suggested during the previous month. More details are to be disclosed on Monday as a media blitz begins with an appearance by Kevin Bacon and Demi Moore on the “Today” show on NBC, where they will seek votes for their pet causes. Mr. Bacon will promote SixDegrees.org, and Ms. Moore Girls Educational & Mentoring Services.

Continue reading ‘Pepsi Invites the Public to Do Good’

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