Archive for January 13th, 2010

13
Jan
10

Converge Digital Partners with ‘Channa Sachi Muchi’

By Reema Dada Leave a Comment
Categories: Company Press Release, Digital Content, Digital Marketing, Digital Trends, PR and SMS
Tags: , , , , , ,

Converge Technologies proudly announces the Digital Partnership with I. B. Entertainment for the movie campaign of Channa Sachi Muchi in Pakistan. Keeping up with the tradition of offering latest multi-genre digital content, Converge has not only provided digital content for the mega-hit movie but their SMS Redemption campaign on their short code as well.

Converge Technologies is firmly knitted with leading international mobile marketing applications and content providers and premier global industry trade associations such as Mobile Marketing Associations and many local associations like Pakistan Advertising Society, etc. These alliances have enabled Converge to standardize its procedures and have facilitated in making the organization a trend setter in launching and leading some of the biggest Pakistani brands to the Digital Marketing Arena.

Continue reading ‘Converge Digital Partners with ‘Channa Sachi Muchi’’

13
Jan
10

Technology: is it different for girls?

By Reema Dada 2 Comments
Categories: Digital Content, Digital Marketing, Digital Trends and Int. Case Study
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Women play more games than men and buy just as many gadgets. So why are they consistently patronised by technology companies?

Out of every ten gadgets bought in the UK, four are now bought by women. And, before you ask, we are not talking about fridges and washing machines. No, these are high-end items such as HD TVs, games consoles and smart phones. And there are more games being played by women than men between the ages of 25-34.

A recently conducted research for Forrester highlights that one third of all British women do not feel connected to a single technology brand. Over half of all women walk out of shops because they cannot find what they are looking for. Continue reading ‘Technology: is it different for girls?’

13
Jan
10

4 Social Media Ideas For The Reluctantly Social Brand

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
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It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake profiles, and become a lightning rod for negative comments are aplenty – causing more than one marketing team to take a big step back and wonder where and how best to get involved. Increased scrutiny by legal teams, the recession and a general fear of taking risks are also factors that are keeping brands from really digging deeply into using social media.

Yet for all this reluctance, there is still interest and a desire to start somewhere – coupled with a knowledge that all this social media “stuff” does actually matter when it comes to fostering customer loyalty and connecting with your best customers. So what’s a brand to do? Continue reading ’4 Social Media Ideas For The Reluctantly Social Brand’

13
Jan
10

Augmented Reality Steadily Mystifying Consumers In Marketing Campaigns

By Farheen Aqueel Leave a Comment
Categories: Mobile, Mobile Apps and News
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Augmented Reality (AR) is a buzz word you’ll likely hear more and more in regards to mobile marketing these days, and for good reason.  The concept holds the all-to-important “wow factor” needed to engage consumers in an entirely new way, and keep them coming back over and over again.

While still in its infancy, marketing campaigns that integrate augmented reality are becoming more common everyday, and are increasingly mystifying consumers by letting them interact with various brands in a way never before available.  Marketers are quickly taking note and putting the concept to good use.  Accordingly, a  showcase of some examples of marketers and brands utilizing augmented reality in really cool ways.

Continue reading ‘Augmented Reality Steadily Mystifying Consumers In Marketing Campaigns’

13
Jan
10

Disney takes fourth place: 2009 Mobile Marketer of the Year

By Farheen Aqueel 1 Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Interactive App, Microsite, Mobile, Mobile Apps, News, SMS and Web Portal
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Disney took fourth place for the 2009 Mobile Marketer of the Year award.

Based on the nominations received from readers and submissions from this publication’s editorial team, Mobile Marketer is convinced that Disney serves as role models for outstanding use of mobile advertising and marketing. Here is a breakdown of Disney’s work in the mobile space in 2009.

Disney’s mobile initiatives include SMS alerts and campaigns, games, sweepstakes programs and a video-enabled mobile Web site, both a WAP version and one optimized for the iPhone’s Safari browser and touch screen capabilities.

Continue reading ‘Disney takes fourth place: 2009 Mobile Marketer of the Year’

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