Today, it is impossible to separate social media from the online world. Facebook reached 350 million users last month — 70% of whom are outside the US — and it accounts for 25% of the Web’s traffic, according to Pew nearly one in five people on the web use Twitter or some other service to check status messages, and 94% of enterprisesplan to maintain or increase their investment in enterprise social media tools.
The social media conversation is no longer considered a Web 2.0 fad — it is taking place in homes, small businesses and corporate boardrooms, and extending its reach into the nonprofit, education and health sectors. From feeling excitement, novelty, bewilderment, and overwhelmed, a growing number of people now speak of social media as simply another channel or tactic.




