Archive for January 7th, 2010

07
Jan
10

How Procter & Gamble Got Employees to Use Social Networking at Work

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Trends and Social Media
Tags: , , , ,

Traditional collaboration technologies like e-mail and instant messaging tend to reinforce communication between employees with strong ties—colleagues who work closely together. Procter & Gamble (P&G) is expanding its vision for collaboration, incorporating Web 2.0 tools into a single platform to unlock weak and potential ties—employees with common goals or interests who have little to no contact.

The Situation: With more than 138,000 employees in 160-plus countries, there are countless opportunities—and as many hurdles—for P&G to connect ideas and expertise. Through its Global Business Services group, P&G is deploying an intranet that allows users to create value beyond their usual circles.

Continue reading ‘How Procter & Gamble Got Employees to Use Social Networking at Work’

07
Jan
10

Fifty-five times more mobile consumer electronics by 2014: ABI

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
Tags: , , , , , , , ,

ABI Research is predicting that consumers will be extremely more mobile by 2014, 55 times more than they were in 2008.

The research firm has forecasted that by 2014 mobile gaming devices, ebook readers, mobile cameras, personal media players and personal navigation devices will reach total shipments of 58 million. Ebook readers and personal navigation devices are currently in high demand.

“In the case of ebook readers, the model in which the price of the connection is built into the price of the content seems to be acceptable to consumers,” said Jeff Orr, senior analyst of mobile devices at ABI Research, New York. “Paying each time you download a piece of content works for this supply chain.

Continue reading ‘Fifty-five times more mobile consumer electronics by 2014: ABI’

07
Jan
10

McDonalds Ireland Comes Up with – Avatarize Yourself!

By Farheen Aqueel 9 Comments
Categories: Campaign Snapshot, Digital Content, Digital Marketing and Digital Trends
Tags: ,

McDonalds Ireland has come up with a cutting edge marketing campaign for James Cameron’s blockbuster “Avatar.” Sponsored by McDonalds Europe, our “Avatar” yourself widget is being released in a handful of languages. James Cameroon in the movie Avatar introduced us to completely new imaginative species Na’vi. Without much effort and Photoshop skills, you can now transform yourself ( avatarize) into a movie character.

The application further goes on the also show different emotions on your Avatar!

Continue reading ‘McDonalds Ireland Comes Up with – Avatarize Yourself!’

07
Jan
10

Top 10 YouTube Videos of ALL Time!

By Reema Dada 3 Comments
Categories: Digital Marketing, Digital Trends, Social Media and Viral Marketing
Tags: , , , , , ,

YouTube has come to define the new era of online video, so let’s take a look at their most popular videos of all time.

It was expected that something like the Menthos-Coke video would be number 1. But no, the most popular video of all time on YouTube, so far, has been Evolution of Dance by comedian Judson Laipply. It was added to YouTube on April 06, 2006 and has since gone on to attract 55.8 Million views. It’s had 60,476 comments, the first of which was: “That was freaking AWESOME! Thanks for sharing!!”.

Continue reading ‘Top 10 YouTube Videos of ALL Time!’

07
Jan
10

Text message search engine beats Google for mobile traffic

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile and News
Tags: , , , , ,

As experts in the online marketing realm moot the growth of mobile campaigns as 2010 progresses, a move driven by newer devices and analytics tools, representatives for text message-based search engine ChaCha have revealed it is already making its mark on a landscape dominated by Google.

Going live in January 2008, the mobile search service is shown by Nielsen Mobile figures to have surpassed the Mountain View giant in mobile text traffic between July and September last year. The traffic came from web users predominantly under the age of 25.

Continue reading ‘Text message search engine beats Google for mobile traffic’

07
Jan
10

2009 In Social Media: A Cartoon Review

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends and Social Media
Tags: , , , , , , , ,

It was the okay-est of times, it was the meh-est of times.

From the election of the first American social media president… to a nod to social media from the mainstreamiest of mainstream media (Oxford Dictionary!)… it’s been a big, tumultuous sprawling toddler of a year, prone to tantrums and potty accidents but adorable nonetheless.

Here then, is 2009 the way it was meant to be remembered…

Continue reading ’2009 In Social Media: A Cartoon Review’

07
Jan
10

Coca-Cola: Expedition 206

By Reema Dada Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Social Media and Viral Marketing
Tags: , , , , , ,

Selected Through Global Online Vote, Coca-Cola fans chose three young people to represent the brand!

The trio Will Visit 206 Countries in 365 Days To Seek Out What Makes People Happy

The adventure is to play out online at www.expedition206.com with “Happiness Ambassadors” Facebooking, Twittering, Youtubing And Flickring Their Way Around The Globe

Continue reading ‘Coca-Cola: Expedition 206′

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