Archive for January 6th, 2010

06
Jan
10

5 Non-Obvious Marketing Trends To Watch In 2010

By Reema Dada 1 Comment
Categories: Digital Content, Digital Marketing and Digital Trends
Tags: , , , , , , ,

Coming right to the point.. Here are five trends that haven’t yet been discussed elsewhere, but which should be top of mind for marketers in 2010 if they aren’t already. As with any “predictions” like these…

* The Importance Of When. The popularity of Twitter has helped marketers to focus on one element of social media communications that might have been easy to otherwise forget – the importance of when. In a flood of communications and messages, sometimes what you say matters less than when you say it.

Continue reading ’5 Non-Obvious Marketing Trends To Watch In 2010′

06
Jan
10

Dove Takes Its New Men’s Line to the Super Bowl

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot and News
Tags: , , , , , ,

Unilever has found a big platform to launch a new line of Dove cleansing products for men: the Super Bowl.

A spokeswoman for the Unilever brand from its PR shop, Edelman, declined to comment on marketing plans, including creative, for the Dove launch, which will mark the brand’s first appearance in the Big Game since 2006. The new Men&Care line, which began hitting store shelves last week and will get a formal kickoff by mid-month, is certain to rouse curiosity as it comes from a brand with decidedly feminine credentials — though it seems doubtful that a male “Campaign for Real Beauty” might be in the offing.

Continue reading ‘Dove Takes Its New Men’s Line to the Super Bowl’

06
Jan
10

How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

By Farheen Aqueel 1 Comment
Categories: Microsite, Mobile, News, Online Advertising, Viral Marketing and Web Portal
Tags: , , , , , ,

The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising’s ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That’s right, brands are becoming the media.

Savvy marketers have realized that for the same price they once paid for a glossy ad or 30-second TV spot, they can now own their fully branded publication, video series, or interactive online platform.

Moreover, they’re providing the same high-quality and engaging content found in those third-party publications and broadcast outlets, offering it to mainstream audiences for free and, in essence, competing with those very outlets that used to serve their advertising needs.

Continue reading ‘How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)’

06
Jan
10

Social Networking Policies: Best Practices For Companies

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends and Social Media
Tags: , , , , ,

Rudimentary forms of social networking have existed for more than a decade, but the past few years have witnessed an incredible increase in the use of social networking tools. Time spent on social networks now exceeds time spent on email, signaling a social, business and technology paradigm shift. Continued development and expansion of social networking services and use seems inevitable.

For companies, the social networking phenomenon presents a new set of challenges. Social networking may offer a host of advantages, improving efficiency and spreading marketing messages at very low cost. But social networking also presents significant risks, and the trade-offs between efficiencies and risk may be difficult to weigh. Worse, even when companies try to ban or regulate social networking, ingenious employees may find ways to evade the company’s directions.

Continue reading ‘Social Networking Policies: Best Practices For Companies’

06
Jan
10

Viral Marketing Goes Mobile

By Farheen Aqueel Leave a Comment
Categories: Viral Marketing
Tags: ,

Mobile devices, mobile phones and PDAs are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users – if that’s what the users want. WANT is the key word here. How should marketers approach the medium?

Continue reading ‘Viral Marketing Goes Mobile’

06
Jan
10

Jazz Avatar Facebook App

By Afreen 1 Comment
Categories: Digital Content, Digital Marketing, Interactive App, Local Campaign Review and Social Media
Tags: , , , , , ,

In promoting the Mobile partnership for Avatar movie locally, Jazz has introduced a Facebook App to increase the interactivity with prospective subscribers:

JazzAvatar App showcases Avatar movie content along with a simple trivia question, answering which enters you into a lucky draw for free ticket of the movie. Now, any mobile subscriber can participate. So, what are you waiting for? Go, start clicking.

Continue reading ‘Jazz Avatar Facebook App’

06
Jan
10

Domino’s Pizza Mobile Coupons

By Alina Tariq Leave a Comment
Categories: Int. Case Study, Mobile, PR and SMS
Tags: , , , , ,

Pizza chains are well-known big advocates of mobile marketing, as some of the major players, such as Pizza Hut and Papa John’s are already using mobile as an ordering medium, or to run sms-based promotions. Mobile orders in particular have proven to be very profitable for pizza chains, with Papa John’s claiming to have generated $1 million in Mobile Web orders, in less than 6 months. Domino’s Pizza is the latest pizza chain to be bringing in mobile marketing, using mobile coupons through SMS messages, and SMS marketing campaigns. Domino’s Pizza is rolling out a mobile coupon program that will serve its franchises nationwide.

Continue reading ‘Domino’s Pizza Mobile Coupons’

06
Jan
10

7 Destination Marketing Tips For Selling Your “Experience”

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Social Media, Viral Marketing and Web Portal
Tags: , , ,

What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit one of these two categories. The unfortunate gap between them is the large category of organizations or businesses that provide anexperience – which are often left out. If you were marketing a destination such as a city or country, for example, would that be a product or service? What about a hotel? Or a conference? Or a sporting event? What these examples share is that might be described as both a product AND a service – or at least a collection of other products and experiences. They are all experiences.

For marketers who are focused on promoting an experience, the traditional product or service model doesn’t work. When it comes to promoting an experience instead of a product or services, here are a few tips and examples that may help.. Continue reading ’7 Destination Marketing Tips For Selling Your “Experience”’

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