An iPhone application developed for 7-Eleven Sweden combines a store locator with coupons for a free coffee and biscotti. After downloading the app, users plug in their phone number and receive a unique coupon code on their iPhone. To claim their coffee, they just show the code to a 7-Eleven clerk; no purchase necessary. The coupon is only valid once, and free coffee in April will be followed by free ice cream in May.
The application was downloaded 2,500 times in the week it launched—a considerable number given the size of the Swedish iPhone community, and enough to place it in the top 10 of free app downloads.
7-Eleven hasn’t launched the app in other markets yet, but it’s a smart example for other iPhone-loving retailers to follow: don’t just help (a relatively affluent group of) consumers find your store, but give them a good reason to visit and spend money while they take you up on your generous offer.
Source: Springwise
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You should linkback to the original article…
http://www.springwise.com/retail/iphone7eleven/
Don’t know if this comment will get published, and don’t really care either.
Hi David. We have already pinged back the link you mentioned along with mentioning source in the end. It’s our strict policy to always give credit where due. Thanks for the visit