An excellent overview of how Unilever re-launched ‘Extra Strong Marmite‘ via social media
Archive for December 23rd, 2009
Knitwear fans can already design their own hats and even choose a granny to do the knitting, thanks to French Golden Hook. Now they can design their own cashmere sweaters, scarves and more—and then sell their creations—on Trendy Workshop.
Users of Custom & Co.’s Trendy Workshop—also from France—can create their own knit sweaters, scarves, dresses, tunics, bags and jackets in a choice of cashmere or cotton. The site’s design platform lets users specify the shapes, sleeves, necks, finishes, belts, pockets and other details of a variety of items for men, women and children. They can alternate front and back views at will throughout the design process, as well as choosing from a wide range of colours for their creations. Pricing for a custom-designed cashmere scarf, for example, is EUR 89. Clothes designed on Trendy Workshop are produced in China and delivered within three weeks.
Continue reading ‘Trendy Workshop – Design And Sell Your Own Knitwear’
Fast food chain Wendy’s International is getting in on mobile coupons, hoping to increase sales with a new mobile campaign run by Options Media Group Holdings. The campaign is running in the Northeast US, where customers are now able to opt in for mobile coupons and ads in exchange for discounts at Wendy’s locations.
“There has been a growing trend of advertisers shifting marketing dollars from traditional media to mobile devices and we are able to stay in the forefront of these solutions. We are pleased to have signed on a marquee client such as Wendy’s and look forward to building our relationship with them to eventual provide nationwide mobile marketing campaigns,” said Options Media CEO Scott Frohman, in a statement.
Continue reading ‘Wendy’s Opts In To Mobile Marketing Campaign’
Recycling may be the right thing to do for the planet, but for those without free curbside pickup service, it doesn’t always happen. Ecycler is a new site that aims to make it easier to recycle by connecting those in need of service with those who are willing to do the recycling.
Continue reading ‘Marketplace Fosters Small-Scale Recycling Programs’


