Archive for December 22nd, 2009

22
Dec
09

Decade’s 10 key Web moments

1.2000: The (first) Internet bubble bursts. Lots of people made a lot of money, lots of people lost a lot. But the collapse’s effect, similar to a forest fire, cleared the way for a lot of new growth and a more mature, more reality-based Web.

2.2000: Craigslist starts its march to national prominence. The San Francisco tech-geek message list started expanding beyond the Bay City, adding nine cities. By decade’s end, it not only will have helped you sell your kid’s old bike, it will have threatened the very ecosystem of the news media by stripping away classified-ad revenue.

3.2001: The first iPod is introduced. Apple’s portable player of music in digital-file format would pave the way for music sales on the Internet (iTunes), challenging the share-with-everyone-but-the-creators model of Napster. iPods also, of course, would lead to the iPhone, which puts the World Wide Web of mobile entertainment, plus a phone, in people’s pockets.

Continue reading ‘Decade’s 10 key Web moments’

22
Dec
09

Avon on Facebook with Social Sales Boutique

The door-to-door approach may have been the best way to reach Avon customers of yesteryear, but those days are gone. That’s even more true for Mark, Avon’s sister brand targeting a younger, trendier audience. Makes perfect sense, then, that Avon recently launched an e-tailing platform that allows its Mark representatives to sell on Facebook.

Continue reading ‘Avon on Facebook with Social Sales Boutique’

22
Dec
09

What exactly is a “360-degree view of the customer”?

The term a “360-degree view of the customer” has been used in the industry for several years.  But what exactly does it mean, and what information would you actually display on the agent desktop?

We asked our panel of experts for their opinion.

Whenever a customer interacts with an organisation, it is vital that the richness of information available on that customer informs and guides the processes that will help to maximise their experience, while simultaneously making the interaction as effective and efficient as possible. This includes everything from avoiding repetition or rekeying of information, to viewing customer history, establishing context and initiating desired actions.

Continue reading ‘What exactly is a “360-degree view of the customer”?’

22
Dec
09

How Small Businesses can benefit from Social Media

Social Media Marketing is always underestimated by small business owners. They consider social media as a platform for advertising large brands. It is observed that social media makes business more accessible to potential customers.

It also enables small businesses to develop long term relationships and gain trust of the online community of millions of people around the world. If social media is used correctly it can enhance your online reputation and help in growth of your business. Here are some of the effective ways; a small business can follow to promote the business. Continue reading ‘How Small Businesses can benefit from Social Media’

22
Dec
09

The Top Facebook Status Update Terms of 2009

Some 35 million Facebook users update their status every day, or around ten percent of the service’s 350 million monthly active users. Meanwhile, the service has grown by 200 million new people in the past year. So, Facebook today released an internal study of the top status update terms of the past year — and it’s worth a closer look, because the data says something about what’s going on.

From “is” to “I”

“I” just made it on because Facebook changed its status update box terminology in March: It used to show the user’s name, then the word “is” and space to enter a message. An interface change took the “is” out and, as the company shows, “usage of ‘I’ doubled almost overnight.”

Continue reading ‘The Top Facebook Status Update Terms of 2009′

22
Dec
09

Mobile is Part of Your Marketing Mix Already, by Accident if Not Design

Whether by design or by accident, mobile devices now are a part of direct marketing, advertising and promotional campaigns, whether marketers intend for that to happen, or not.

Most of the involvement today is passive and unintended, rather than intentional. To the extent that “buzz” and word of mouth is an intended and desirable result of promotion, people are using mobiles to spread their opinions around.

Continue reading ‘Mobile is Part of Your Marketing Mix Already, by Accident if Not Design’

22
Dec
09

Social Media: A So Sticky Story

The slideshow below very aptly summarises the transition from brands being the kings.. To customers being the kings! The “If you build it, they will come” mentality is no longer appliucable. Today it is probably responded back by “No, actually.. They probably won’t”.

The digital mediums should thus, focus on building strong relationships and advocates. That truly is the way forward!

Source: slideshare.net




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