Converge Weekly

We keep on talking about diminishing boundaries and social networking personalizing everything. Well, yeah, now more than ever reaching out to your exact target market has become cake if you talk to interactive marketing gurus. Demographics? SEC? Age group? We have it all. As fast as the communication is changing, so are the marketers with quick adaptation.

We previously posted how 3 Idiots movie is interacting with their audience using multiple mediums, an example shone through yesterday. Aamir Khan now invites his perspective audience and fans to live video-chat with him on his Pucca Idiot profile on Facebook through a sponsored link.

So, now getting close and personal with a celebrity is just another perk of being online. Of course, he’s not the first to do this but anyway welcome online Aamir. Last night the attending list was just 3,000+ but within few hours it has gone over 40k this morning. While writing this article I see the number increasing to 43k+.

Let’s see how the live chat goes and what Aamir talks about in the midnight chat on 19th December.

Update: location changed to Pucca Idiot fanpage.

Video Chat Update (20/12/09)

When the midnight struck in India on 19th December, Aamir as promised was live to video chat with his fans via his macbook and ustream app on Facebook.

More than 10,000 facebookers were online at any given time to chat with their favorite celebrity. Being a sport, he read out questions aloud and answered live.

He answered questions not only about the 3 idiots movie but random questions about his personal preferences, acting choices and catch me if you can campaign, in which he is appearing all over India with different disguises.

All in all, the video chat lasted for an hour and was highly interactive. A great way to interact with the prospective audience and digital PR.

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