Converge Weekly

The “Coke Summer Blast Game” launched by Coca Cola in Australia ties in with the wider summer campaign featuring people enjoying summer on islands and water based activities. It features a style of dynamics engine that makes games like Microsoft’s Paper Plane Game world famous amongst many other similar engines.

The game shoots you out of a coke bottle, which you then aim to stay in the air as long as possible by bouncing off objects and looking for up-drafts of air. You can also collect bottle caps for bonus points. Ultimately it’s a leader board based game to win iTunes Vouchers.

The virtual concept applied is good. The microsite developed caters only to the game and its numerous features that are present. A viral effect was also added to the site for promotions where friends could be invited to play the game as well. (sort of like the talk of the town effect)

The game is creative and different allowing the player to enjoy the look and feel of the game. The colors applied are all bright and eye-catching that highlights the very essence of coke. The game can be played from the following link: http://www.coca-cola.com.au/summerblast/index.html