One campaign that has for sure as the earth is round has caught my attention; as that is “FLORA”. Wherever you go and whatever you see, “FLORA” is one thing that sure as heaven and sure as hell can be viewed from a mile away. This campaign that began some time during the end of November has hoardings all over the place signifying the good heart and the bad heart (that’s why the heaven and hell!).
Not to be left alone on the digital aspect “FLORA” also went out of its way creating waves on the online zone with ad banners constantly popping up on not only Facebook but also on Yahoo and MSN. The ad itself is a Flash Banner that talks of how FLORA is good for the heart and that if any person loves their heart then they will surely have FLORA margarine to keep their heart pumping and working well. There is a Fan Page on Facebook as well that mentions all benefits of FLORA and also has given the fans health tips for a healthier life!
Other than this, there is also an SMS Campaign that is taking place. The SMS that I have received provided a simple fact of life and also mentioned the benefits of FLORA. Other than that the message asked to subscribe to FLORA and gain health tips that would be beneficial to me and my heart. The campaign is going successfully and has had the desired effect that it wanted to generate.
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
monaamin
I saw small ads of Flora on Facebook as well. I’m a fan and have been receiving some nice health diet tips.
i love the ads!! they are everywhere!! not only on the streets (literally) but online as well…its good to know health products are being offered for a good heart!
Excellent initiative; I like how the campaign is promoting cardiovascular problems. Awareness is definitely needed in our country! Look forward to seeing more of such socially responsible advertising by local brands.