10 Web Trends to watch in 2010
CNN: As 2009 draws to a close, the Web’s attention turns to the year ahead. What can we expect of the online realm in 2010?
While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year:
The banking sector in Pakistan has been abuzz with the terms, ‘branchless banking’ and ‘ADCs’ (alternate delivery channels) of late, as a wave of interest has arisen in bringing new, technology based offerings to the market this year.
The term branchless banking refers to giving customers the option to access banking services without physically entering a branch. The four major ADCs in the market which allow such access include call centres, ATMs, internet banking and the up and coming, mobile banking.
The holiday season is fill swing, and businesses are leveraging every possible communication channel to attract new customers and retain existing ones.
Growth in one particular channel – the mobile channel – has been so impressive even in today’s tough economic climate that more marketers than ever before are looking to the medium as an incremental component of their customer outreach strategies. Continue reading ‘How to manage SMS risks?’
Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.
For those following the saga, Verizon Wireless on Dec. 4 blocked SMS search and alert service 4Info’s 44636 short code to the carrier’s subscriber base. While both parties danced around the exact reasons for the blocking, access was restored in less than a week after Verizon Wireless made a public example of 4Info.
Similarly, AT&T boss Ralph de la Vega took his issues public last week, whining about how just 3 percent of the carrier’s customers account for 40 percent of its data traffic.
It’s a fine way to say the nation’s leading telecoms giant can’t handle data traffic on its network without patchy access in some parts of the country – New York and San Francisco, in particular.
Be careful of what you wish for. AT&T sought Apple’s iPhone and now it’s bitten off more than it can chew. Continue reading ‘When wireless carriers sneeze, mobile marketing catches a cold’
It’s the age of online marketing, and now the 12 tweets of Christmas are upon us.
Thrifty consumers trying to do their holiday shopping on a budget are being targeted this year, more than ever before, by viral marketing through social- media websites such as Facebook and Twitter, as businesses try to find new ways to connect with customers.
Sports retailer Golf Town, for example, has launched what the company calls its “most aggressive social media initiative to date” for the holiday season: the “12 Tweets of Christmas” campaign, featuring a dozen exclusive deals for its online followers on the micro-blogging website Twitter in the lead-up to Dec. 25.
It’s just one example of how holiday marketing is melding with new media.
Continue reading ‘`The 12 tweets of Christmas’ – when holiday marketing goes viral’
While Nokia’s Ovi Store still has a ways to go to even consider competing with Apple’s App Store (although recently-revealed plans for a complete revamp in spring 2010 sound exciting) the Finns are busy beavering away in-house at bringing some interesting applications to Nokia users.
In a show of openness that other manufacturers could learn from, Nokia sticks all its work in progress apps up for free public consumption – and comment – on its Beta Labs site.
These are split into two categories, Beta Applications (serious stuff on a fast track to graduate to a commercial Nokia offering in the Ovi Store) and Experimental Applications (research prototypes, side projects and “wacky ideas” that may not end up a commercial option).
Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.
TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: Continue reading ’5 Must-Read Tips for B2B Search Marketing’
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental.
From the economy’s influence on the burgeoning “do-it-yourself” culture to an increasing reliance on collective wisdom, information-based art, and remote computing, digital experts at Last Exit (via MarketingCharts) have put together the following list of top digital marketing trends they believe will play out in the year ahead.
1. Facebook Replaces Personal Email: As Facebook becomes increasingly used as a verb (e.g.”I Facebooked you today”) in ways that Hotmail and gmail never were, it will be interesting to see the extent to which it will displace personal email as a communication tool. It’s already completely permission based, there is no spam (yet), and no address book required – your friends are already there.
Continue reading ‘Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art’
One of the most anticipated films of the year is James Cameron’s “Avatar.” Last week, we wrote about the film’s interactive trailer (awesome) and now that the release date is just a few weeks away, Fox has really started to amp up the publicity campaign, including new social media outreach.
Variety reports that Fox is teaming up with MTV.com andFacebook to bring a live webcast roundtable of the film to fans on Thursday, December 3 and 3 PM ET.
Although live webcasts are becoming an increasingly common way for movie studios to promote themselves using social media, this webcast is going to be a little bit different.
Continue reading ‘Facebook and MTV to Host Avatar Webcast Featuring James Cameron’
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