The thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist) is superb. Almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better of you.
But, with no budget comes no shame and McCann made good use of a massive $500 spend! They bought 10 domain names with a slight misspelling of some of the most popular websites in Israel and setup advertising on those pages to promote an “eye test” to help with the mistype!
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
Jawwad Jafri
Bushra Syed
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