Archive for December 8th, 2009

08
Dec
09

The $500 Digital Campaign

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, News and Online Advertising
Tags: , , ,

The thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist) is superb. Almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better of you.

But, with no budget comes no shame and McCann made good use of a massive $500 spend! They bought 10 domain names with a slight misspelling of some of the most popular websites in Israel and setup advertising on those pages to promote an “eye test” to help with the mistype!

08
Dec
09

Lufthansa mobile offerings take off

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Microsite, Mobile and Web Portal
Tags: , , , , ,

Lufthansa, a European airline that has had mobile offerings for several years, has increased its mobile bookings by 50 percent after an overhaul of its mobile Web site.

After a redesign by Clanmo, Lufthansa also saw a higher usage of the mobile boarding pass feature. Mobile check-ins increased by 30 percent as well.

“Ever since launching our platform, mcommerce has been a vital part in our mobile strategy,” said Marcus Casey, director of global sales and mobile services at Lufthansa, Cologne, Germany. “Many of our business customers use our mobile site to book their Lufthansa tickets.”

Continue reading ‘Lufthansa mobile offerings take off’

08
Dec
09

The Four Spheres Of Social Media Strategy

By Reema Dada Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends and Social Media
Tags: , , , , , , , ,

What this image represents is the four areas of expertise a person needs to have in order to develop a successful social media strategy. Those four areas include:

  1. Brand Intelligence
  2. Consumer Insights
  3. Community Behavior
  4. Tools & Platforms

Brand intelligence refers to knowledge and understanding of the brand, product or service, competitive set, industry and business factors that effect how the product or service in question is positioned in the market place. A brand manager or chief marketing officer would likely be the most qualified and informed person here. For many advertising and public relations account managers, this is the easy part. You live and breathe the brand everyday. This part, you’ve got down.

Continue reading ‘The Four Spheres Of Social Media Strategy’

08
Dec
09

Mobiles do not increase Brain Cancer

By Afreen 1 Comment
Categories: Mobile, News and Research
Tags: , , , , ,

BBC reports:

There has been no substantial change in the number of adult brain tumours since mobile phone usage sharply increased in the mid-1990s, Danish scientists say.

The Danish Cancer Society looked at the rates of brain tumours among 20 to 79 year olds from Denmark, Finland, Norway and Sweden.

They found that trends in cancer rates had not altered from the period before mobiles were introduced.

But they say longer follow-up studies are needed. Continue reading ‘Mobiles do not increase Brain Cancer’

08
Dec
09

Irrelevant E-communications Alienate Consumers

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, Emailer and Int. Case Study
Tags: , , , ,

Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

Nine out of ten of consumers (91%) say they have unsubscribed from an email newsletter, and among those 46% cite the irrelevance of content as the reason for unsubscribing.

Continue reading ‘Irrelevant E-communications Alienate Consumers’

08
Dec
09

Put on Your Google Goggles and Visually Search the World

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Interactive App, Mobile, Mobile Apps and News
Tags: , , , ,

Google’s breaking news left and right today. Of course the big news is that real-time search is live, but the release of Google Goggles can’t be overlooked. The brand-new addition to Google Labs is an experimental application for Android devices that supports visual search.

How does it work? Just open the app, snap a photo and voilà: Google will process the image and return search results. The photo search functionality eliminates the need to type or say anything on your mobile device, and it adds context to your real-world surroundings.

Continue reading ‘Put on Your Google Goggles and Visually Search the World’

08
Dec
09

The Macro-economics of Mobile banking

By Umer Tanveer 1 Comment
Categories: Digital Marketing, Digital Trends, Mobile, News and SMS
Tags: , , , , , ,

It is well-documented that the introduction of the mobile phone created extensive shifts in the make-up of the macro-economic spending profiles. For instance in markets where mobile phones took off, beer sales and even clothes sales went down. This means that people actually diverted money from drinking to pay for communications.

If we assume that mobile banking initiatives will ultimately lead to huge financial success, we should be able to identify those sectors that would “loose-out” and which less money will be spent on. In other words, from which sector will money be reverted to pay for mobile banking? I would like to venture the following:

08
Dec
09

Top 50 Facebook Pages of 2009

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, News, Online Advertising and Viral Marketing
Tags: , , , ,

With the year almost coming to an end a lot of people start to think what they have done and achieved in 2009 and what they will be doing or want to achieve in the next year. Facebook has been a revelation this year and will achieve much more the next coming year(s). Many people created their own profile but so have brands.

The Big Money helped out in creating ranking of the brands that are currently making the best use of Facebook.

Continue reading ‘Top 50 Facebook Pages of 2009′

08
Dec
09

National Geographic’s Footage Gone Viral

By Farheen Aqueel Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, News, Online Advertising and Viral Marketing
Tags: , , , , , ,

Consumer’s don’t share your message when the intend of the video is all about selling. However, they’re happy to spread a video that delivers entertainment, unique footage and a fair amount of quality. National Geographic understands these values like no other. The proof? A video with amazing footage gone viral by generating over 1.5 million views in 2 weeks.

Continue reading ‘National Geographic’s Footage Gone Viral’

Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.

Network with Us:

Facebook Twitter
Converge blog Share with a friend

Contact us:

Address:
D-22, Block-4, Clifton,
Karachi, Pakistan
Web:
http://www.converget.com
Email:
corporate@convergeT.com

Spotlight

Katrina Kaif

Katrina Kaif's Blog

 

December 2009
M T W T F S S
« Nov   Jan »
 123456
78910111213
14151617181920
21222324252627
28293031