A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
Archive for November 30th, 2009
30
Nov
09
Knorr summer sales heat up!
It might be cold outside, but the people at Knorr are feeling all warm inside, thanks to the superb results of the brand’s summer sales promotion.
Created and managed by promotional and tactical direct marketing specialist Habari Direct, the campaign had the two-pronged goal of improving brand awareness, and, of course, increasing sales. It over-achieved on all fronts.
Pepsi launched the Pepsi “What’s Your Way?”campaign where Youngistaan was to give cool solutions to tricky day to day situations which otherwise would land them in a fix.
Continue reading ‘Pepsi My Can goes digital with ‘What’s Your Way’ campaign?’
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