Portland, Oregon is the place where the philosophical concept of Nirvana is best described as a spiritual state of peace and enlightenment. Since its inception, Oregon Chai, the market leader in the chai category, has referred to its chai tea latte as “Nirvana in a cup.” Now, Oregon Chai is asking its fans to share their experiences with the product in a marketing campaign dubbed “Digital Nirvana.”
Digital advertising business MediaSmart had developed a mobile campaign that enabled premium chocolate maker Lindt to engage with consumers in the lead up to for Mother’s Day, one of the year’s most important buying periods for the confectionary brand. The Media Smart-Built Mobile Site allowed its consumers to send a personalized Mother’s Day Message, which the mother’s could then save as a mobile wallpaper as well. The campaign which was developed in with Universal McCann, proved to be a cost effect method for Lindt Chocolates to interact with their consumers who were about to make their purchasing decisions for Mother’s Day.
III. Tools for Application Developers
For marketers who can harness technical resources, the Facebook Platform offers the most powerful way to create engaging connections with your target audience on Facebook. Thousands of third-party applications have already been built on the Platform APIs–many of which have allowed for new kinds of deep brand experiences, and many of which turned out to be transient ad delivery vehicles that failed to take user experience into account. While I can’t tell you how to dream up a good app for your business here, I will explain the channels that your applications must absolutely take advantage of in order to achieve maximum success.
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