Converge Weekly

Mobile advertising and marketing expenditure will grow by more than 40% annually over the five years to 2014, when it will take an 11.7% share of global digital revenues, a new forecast says.

Berg Insight has estimated that mobile adspend reached around €1 billion ($1.5bn; £903m) in 2008, and is set to enjoy a compound annual growth rate of 43% over the next half-decade, to €8.7bn. Marcus Persson, a telecoms analyst at the research firm, said, “advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Just the simple fact that people are able to make a phone call or send a text message anywhere at any time has changed the conditions for marketing in general.“ Continue reading ‘Mobile Adspend to grow more than 40% annually’