Phonevalley, the mobile advertising and marketing arm of The Publicis Groupe, has created a mobile site for the PUMA Ocean Racing team. The PUMA team is competing in the Volvo Ocean Race, also known as the “Everest of Sailing”. Over nine months, the PUMA team will sail over 37,000 nautical miles between Alicante, Spain and St Petersburg, Russia.
For the PUMA mobile website, m.pumaoceanracing.com, Phonevalley created a news hub for fans. The site displays up-to-date race news, downloadable photos and videos, and an LBS function that pinpoints the location of the ship on a Google map.
The site also serves as a PUMA store, presenting produce and a store locator.
In order to promote the site, Phonevalley has integrated a system where visitors to the mobile site can send a free SMS to a friend to let them know about the site.
Alexandre Mars, CEO Phonevalley and Head of Mobile Publicis Groupe also mentioned that they were proud to support PUMA in building close relationships with all sailing fans for this ultimate sailing adventure. Thanks to the mobile phone, all fans of the PUMA Volvo Ocean Racing team get the opportunity to stay connected 24/7 with il mostro and its fantastic, though grueling, adventure and can follow the race up to its final leg, when the PUMA team will hit the finish line, live on their phone.
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