We say, the Telecom Operators are pioneers in driving the digital media growth in Pakistan along with the financial and FMCG sector. This is just another example of an innovative idea converted into interactive fun.
Check out the Bakra Facebook App by djuice and have fun in greeting your friends Eid-ul-Azha Mubarak:
Continue reading ‘Make Bakra out of your friends with Djuice Bakra App’
The Coca-Cola Co., Honda, Vodafone, Nokia, Samsung and Capcom are among the brands advertising on mobile messaging service eBuddy, a publisher within the InMobi mobile ad network.
InMobi and eBuddy have partnered to increase their mobile-advertising revenue in 12 countries including Britain, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership between eBuddy and InMobi in these geographies already accounts for over 20 percent of eBuddy’s total mobile ad revenue.
Continue reading ‘Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising’
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well.
Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.
For the aggressive guerilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience. The best part about these guerilla tactics is their cost: $free. Everyone on Facebook can use these strategies to recruit and evangelize their causes.
LONDON (AdAge.com) — Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity’s technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe’s top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of “Everyware” and head of design direction at Nokia.
Here are a eight takeaways from the conference.
Curation is key
In a world of too many choices, both online and off, use your expertise to give consumers a small set of options in order to manage expectations. Choice is not always healthy, said Marko Balabanovic, head of innovation at Last Minute Labs, the exploration arm of travel site LastMinute.com. For the travel category, disappointment is inevitable in a digital, searchable world with too many choices — every selection could result in a consumer asking, “Could I have made a better decision?” But, if you don’t have overwhelming choice, you can’t regret making the wrong one.
Continue reading ‘Great Marketing Advice: 8 Lessons From the Creativity and Technology Conference’
In an attempt to make their messages stand out in increasingly cluttered online mailboxes this holiday season, a number of retailers are using digital greeting cards to entice customers into their stores.
Dancing with Elves
OfficeMax is continuing its popular ElfYourself.com campaign for the third year. By uploading photos to the platform, consumers can create free, personalized holiday eCards of themselves – or whoever is in the photo – as dancing elves.
Continue reading ‘Retailers Enlist E-cards to Cut Through Crowded Inboxes’
Phonevalley, the mobile advertising and marketing arm of The Publicis Groupe, has created a mobile site for the PUMA Ocean Racing team. The PUMA team is competing in the Volvo Ocean Race, also known as the “Everest of Sailing”. Over nine months, the PUMA team will sail over 37,000 nautical miles between Alicante, Spain and St Petersburg, Russia.
For the PUMA mobile website, m.pumaoceanracing.com, Phonevalley created a news hub for fans. The site displays up-to-date race news, downloadable photos and videos, and an LBS function that pinpoints the location of the ship on a Google map.
Continue reading ‘Phonevalley uses free SMS to promote PUMA Ocean Racing mobile site’
Marriott International has begun revamping its Web site to make it easier for customers to find and book hotel rooms and to access their loyalty accounts.
Improvements include a modernized look and feel, more intuitive layout, and one-click guest access to Marriott Rewards account from anywhere in the site. These customer-driven changes are the first in a series over the next year that will result in a “complete overhaul of Marriott.com,” according to Bill Marriott, Marriott International chairman and CEO, who writes about the changes in his blog. Continue reading ‘Marriott Revamps Itself On The Web!’
Almost every Web site you go to these days has some sort of social sharing functionality implemented. So what is sharing or social bookmarking? According to Wikipedia, social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata.
That is a nice definition in the abstract, but to Web site publishers, sharing tools allow ALL of their content to travel freely versus selecting specific elements of content for further development into Web widgets (although investing in a Web widget strategy can reap benefits as well).
More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject.
This meant young adults were more likely to tweet than users ages 30 to 49, who had previously been considered the core group for Twitter.
Continue reading ‘Status update services catch on with Gen Y’
In a move that appears to signal an attempt by Twitter to finally monetize its user base, the company will start selling corporate accounts to brands by the end 2009.
Though Twitter co-founder Biz Stone had hinted at such an initiative earlier this year, he fleshed out the concept this week at an industry event in London, where he said a pay-for package will offer verified streams and analytics.
Continue reading ‘Twitter’s Commercial Push Signals Move to Monetize’
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