Converge Weekly

Axe does it again. This time with a series of different web games and interactive videos and microsite that caters not only to the male audience but female as well. Essentially for guys who thought hopping around on a pogo stick wouldn’t get you any ladies? PogoXtreme wants to set the record straight…and sell you Axe body spray.

When you wear your favorite scent of Axe shower gel, body spray, anti-perspirant or deodorant on any of your male hot zones (a.k.a. your body), you’re new and improved male musk is released into the atmosphere, quickly reaching nearby females. This is exciting, as quasi-scientific research has proven women like men who smell good.

That’s why PogoXtreme has created a game that allows the player to bounce through neighborhoods, streets, and up towers while doing tricks to pull off the Double Pits and Chesty to impress the ladies. Essentially it’s like building up the gall to rip your shirt off mid-air on a pogo stick and spray your arm pits and chest with Axe. It doesn’t sound it, but it’s amusing. After a few minutes you’ll be bouncing and ripping your shirt off like a pro. And then you’ll be doing it again and again and again.

Other than this it also offers xbox users an online downloadable game that allows them not only to play the same but to have screensavers of the application as well. It is an interactive game that keeps the player addicted to it at all times!

Not to be left behind…it has also developed a microsite for the ladies under the name of “naughty to nice” and portrays how “nice” girls who were usually like the “girl next door” have changed into “naughty” girls and lust the guys who have applied the Axe “scent” be it deodorant…spray or shower gel.  The site is interactive where one can send in the names girls who they feel have turned “naughty”  through the online form that is made available for the purpose!