Colgate-Palmolive’s Speed Stick brand has launched a campaign that combines mobile marketing with the social networking interests of targeted consumers.
Speed Stick is using Augme Mobile’s mobile marketing platform to provide its targeted audience more information on the product. Additionally, the campaign lets consumer create mobile marketing campaigns to drive traffic to their social networking pages. Speed Stick wishes to educate consumers and let them know that they could tie digital assets to any traditional media.
Colgate-Palmolive is a brand specializes in dental care, personal care, home care and pet nutrition. Speed Stick is Colgate-Palmolive’s brand of deodorant and antiperspirant that comes in stick form.
Augme Mobile provides brands with an integrated mobile marketing platform that uses SMS, 2D codes, image recognition and audio detection technologies as a suite of consumer interaction and engagement mechanisms.
For the Speed Stick campaign, Augme Mobile integrated SMS and 2D code technology, mobile Web experience and PC Internet.
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