2009 November 25 « Converge Weekly

Archive for November 25th, 2009

Nov

Speed Stick breaks unique mobile campaign

Colgate-Palmolive’s Speed Stick brand has launched a campaign that combines mobile marketing with the social networking interests of targeted consumers.

Speed Stick is using Augme Mobile’s mobile marketing platform to provide its targeted audience more information on the product. Additionally, the campaign lets consumer create mobile marketing campaigns to drive traffic to their social networking pages. Speed Stick wishes to educate consumers and let them know that they could tie digital assets to any traditional media.

Continue reading ‘Speed Stick breaks unique mobile campaign’

Nov

The New Xtreme with Axe Effect and Vice!!

By Alina Tariq Leave a Comment

Categories: Flash Gaming, Interactive App and Microsite
Tags: Axe Effect, Axe Vice, “Naughty To Nice”, Deodorant, Downloadable Game, Interactive Game, Interactive Videos, Microsite, Online, PogoXtreme, Screensavers, Web Games, XBox

Axe does it again. This time with a series of different web games and interactive videos and microsite that caters not only to the male audience but female as well. Essentially for guys who thought hopping around on a pogo stick wouldn’t get you any ladies? PogoXtreme wants to set the record straight…and sell you Axe body spray.

Continue reading ‘The New Xtreme with Axe Effect and Vice!!’

Nov

Digital Marketing Dilemmas

By Reema Dada Leave a Comment

Categories: Digital Marketing, Digital Trends, News, Online Advertising, SMS, Social Media and Web Portal
Tags: Digital, Digital Marketing, Digital Presence, Dilemmas, International, New Media, News, Online Advertising, Reports, Social Media

Every research report since the beginning of digital marketing has been touting the growth of digital spending as a portion of total marketing spend. The year-over-year percentage rise has been dramatic, as is fitting when you’re starting with small numbers. But the percentage of spend still doesn’t approach the percent of time consumers spend with digital content.

Marketers have responded to try and close that gap. The trend to spend more on digital and less on traditional channels has been rewarded with new levels of consumer engagement and with performance data that helps to justify even larger digital spends in the next budget cycle. Forrester’s recent U.S. interactive marketing forecast reported that 60 percent of marketers intend to increase their interactive marketing budgets. They will do this by reducing their spends in other, more traditional, channels like direct mail, print, and TV. But there are still numerous obstacles to finding confidence in your marketing mix and achieving the right balance that optimizes results.

Continue reading ‘Digital Marketing Dilemmas’

Nov

Ad industry to teach kids to be more marketing aware online

By Reema Dada Leave a Comment

Categories: Digital Marketing, Digital Trends, News and Online Advertising
Tags: Digital Marketing, Digital Media, Digital Trends, New Media Advertising, Online Campaigns, Online Presence

Leading consumer brands, including Mars, Lego, Kellogg and McDonald’s, have come together to launch Digital Adwise, an initiative aimed at raising awareness of online advertising among primary school children.

Children are being encouraged to be more aware and think more critically of digital advertising – This was highlighted further by the launch of a new national programme called Digital Adwise in the UK.

Continue reading ‘Ad industry to teach kids to be more marketing aware online’

Nov

Unilever to run full-screen ads on America Movil handsets

By Farheen Aqueel 1 Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, Mobile, News and SMS
Tags: Click Through Rates, Consumer Engagement, Mobile Advertising, ROI, Segmented Targeting, Unilever

Consumer-products giant Unilever and food corporation Grupo Bimbo will run full-screen ads across Latin America and the Caribbean beginning in the fourth quarter of this year.

These brands will target the 190 million subscribers of carrier América Móvil, which has partnered with MyScreen Mobile Inc. to integrate its full-screen interactive mobile advertising service. MyScreen’s patent-pending technology platform delivers full-screen advertisements to the mobile phones of opted-in subscribers and provides them with rewards such as free services, special offers and discounts.

“We met with large advertisers and operators, and we immediately saw a positive response from both parties, because we can deliver a similar brand experience to what advertisers can deliver on a billboard or TV commercial,” said Maurizio Angelone, CEO of MyScreen Mobile, Toronto, Ontario, Canada. “We’re launching commercially in Latin America with the biggest mobile network operator, América Móvil, which will use our platform to deploy this new way of delivering advertising to mobile consumers.

Continue reading ‘Unilever to run full-screen ads on America Movil handsets’

Nov

Procter & Gamble’s “a parent is born” webisodes!

By Alina Tariq Leave a Comment

Categories: Digital Marketing, Microsite and Online Advertising
Tags: A Parent Is Born, Banners, Inc., Microsite, Procter & Gamble, The ZiZo Group, Webisodes, Website

Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment, a campaign created by The ZiZo Group, Inc.

Continue reading ‘Procter & Gamble’s “a parent is born” webisodes!’

Nov

HP SENDS CELEBS SCALING MT. KILIMANJARO TO RAISE FUNDS FOR GLOBAL CLEAN WATER CRISIS

By Farheen Aqueel 1 Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, Microsite, News, Social Media and Web Portal
Tags: Clean Water Crises, Digital Trends, Facebook, HP, Integrated Marketing, MT. KILIMANJARO, Social Media, Teal Time Information, Technology, Twitter, Website

HP HPQ announced it will be the official technology outfitter forSUMMIT ON THE SUMMIT: Kilimanjaro, with support from partner Intel Corporation.

SUMMIT ON THE SUMMIT: Kilimanjaro is a bold climb up the world’s highest freestanding mountain led by Grammy-nominated musician, philanthropist and “actionist” Kenna and his supporters Jessica Biel, Isabel Lucas, Lupe Fiasco, Alexandra Cousteau and other global influencers.

HP is bringing its technology expertise and fully integrated marketing muscle – including TV, online and social media resources – to SUMMIT ON THE SUMMIT: Kilimanjaro. As partners and official technology outfitters, HP and Intel will raise awareness of the global clean water crisis, inspire individuals to join the cause and provide people with the tools to actively participate in improving the standard of living for those in need.

Continue reading ‘HP SENDS CELEBS SCALING MT. KILIMANJARO TO RAISE FUNDS FOR GLOBAL CLEAN WATER CRISIS’

Nov

Marketing: Looking back to see ahead

By Reema Dada 1 Comment

Categories: Digital Marketing, Digital Trends, News and Online Advertising
Tags: Digital Marketing, Digital Trends, International, News, Online Presence

Yes, we’re in the midstof a communications revolution. Undeniably the Internet is having a far-reaching impact on our culture, commerce and marketing. The personal use of digital tools by people in every walk of life has grown beyond belief.

How can we make sense of it all?’ Looking back provides perspective.

Advertising has been around for about 150 years. The first ad agencies were founded in the 1860s: N. W. Ayer & Son in Philadelphia and J. Walter Thompson in New York City. They mostly placed newspaper advertisements.

Continue reading ‘Marketing: Looking back to see ahead’

Nov

Sony and Last.fm open fantasy festival

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Microsite, Social Media and Web Portal
Tags: Brand Building, Europe, Media / Entertainment, Social Media, Web

LONDON – Sony and Last.fm have teamed up to launch what they claim is the world’s first fantasy music festival.

The competition, in the style of fantasy football game, will give music fans across Europe a €1 million budget to put together their fantasy festival line up.

Last.fm users will be encouraged to invite friends to compete through Facebook Connect and email. The music service will score musicians based on trends, listening data and online buzz, to determine the rankings, beginning in mid-November.
Continue reading ‘Sony and Last.fm open fantasy festival’

Nov

Social Climbing: Luxury Fashion Brands Must Embrace Social Media

By Reema Dada Leave a Comment

Categories: Digital Marketing, Digital Trends, Online Advertising, Social Media and Web Portal
Tags: Digital Marketing, Digital Presence, Luxury Brands, New Media, News, Online Advertising, Social Media, Target Audience

A social media how-to for luxury marketers–and others–that fear social networks.

Image is everything to luxury fashion companies. Preserving prestige is what sets brands such as Gucci and Hermes apart from Gap and H&M. But that same elitism is keeping certain luxury brands from engaging in social media, one of the most powerful forms of marketing at the moment.

Luxury fashion companies are known for setting trends when it comes to their products, but their media preferences are surprisingly dated. Most prefer to simply buy ad space in publications where they can present–and control–their image in glossy two-page spreads. While traditional media will remain an important advertising vehicle for high-end fashion companies, social media needs to be part of the marketing mix too.

Continue reading ‘Social Climbing: Luxury Fashion Brands Must Embrace Social Media’

Converge Weekly (Beta)

Converge Weekly is your one-stop-portal for everything digital. Visit us to know more about what's happening locally in Pakistan and to get out-of-the-box digital ideas from all over the world.