Converge Weekly

Danika Landers, a 29-year-old Web designer, walked into a public bathroom last year and was so disgusted by the gnarly conditions that she decided to create a Web site fully dedicated to helping people find clean bathrooms: SitOrSquat.com

SitOrSquat, which features user-generated recommendations of the nation’s best public restrooms, was such a hit that Procter & Gamble, maker of Charmin, signed the toilet paper brand as a sponsor. It then rolled out a new SitOrSquat mobile application this year. With 400,000 downloads, the free app has become one of the most talked about among consumers and companies and is one of Forbes CMO Network’s top 10 branded mobile applications of 2009.

SitOrSquat offers users an easy and flexible way to search for nearby restrooms, changing tables, handicap access and other amenities with a flick of the finger. Toilet locations are updated socially by the SitOrSquat userbase, and is constantly being updated. SitOrSquat even allows users to leave feedback on the toilet location they just visited, so you can be sure to find the nicest bathroom in your area.

Charmin has already seen 1,600 downloads of its iPhone application, with 500,000 unique visitors checking out the SitOrSquat website every day.

Forbes has actually even mentioned this in their article ‘Killer Apps: Best Branded Mobile Applications’. Read article here

Over 73,000 toilets located worldwide.. This website can be of great use to some people! The things marketing today is coming up with, nothing is impossibly.. Digitally!