Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets a person with a mix of full video and interactive 3D environments.
Archive for November 24th, 2009
24
Nov
09
Digitalized Fantasy Hair!!
Herbal Essences came along with a campaign that catered to your hair by reflecting the volume that you could gain from the fantasy that allowed you develop the look that you desired for your hair! The application was developed having 3 inspired hairstyles: the Miami Beach Look, the Long Term Relationship and the Manhattan Chic.
Warner Bros, London, has created one of the most innovative Twitter campaigns to date, allowing fans of the film to cast spells on their followers. The campaign gives Twitter users the chance to send potions and cast spells on the people following them. The three options on offer include shrouding the follower’s Twitter page in darkness, sending a flock of birds that fly across the screen and declaring affection for a follower by sending a love potion. A website hosting the campaign has been set up to back the launch of Harry Potter and the Half-Blood Prince, which debuted in UK cinemas last week. It also enables Twitter users to choose from a range of messages to send to followers such as, ‘I made you this love potion because I no longer want to hide my feelings for you under an invisibility cloak.’ The campaign was created by Warner Bros and aims to drum up interest in the launch of the latest film in the Harry Potter franchise.
For low income households (aka bottom of the pyramid, BOP) in Pakistan, phones are more popular than radios but haven’t taken over TVs yet. This is from research conducted by LIRNEasia, a Sri Lanka-based Asia-Pacific information and communication technology (ICT) policy and regulation capacity-building organization. The study said that in Pakistan, a hundred bottom of the pyramid (BOP) households now have 68 TVs, 39 phones, 24 radios and 3 computers. As comparison, for a hundred bottom of the pyramid (BOP) households in India, there are 50 TVs, 38 phones, 28 radios and one computer.
This goes against the common perception that radios are more important for low income households. If we look at the current PTA Indicators, around 60% of Pakistani population owns mobile. Mobile is fast replacing Radio because even the lowest level sets now come with added Radio, Apps and games. Continue reading ‘People own more Mobiles than Radios in Pakistan’
From awareness to consideration, purchase and recommendation
The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that experience influenced whether they purchased a product or service from that brand.
Razorfish’s “2009 FEED” survey polled US broadband users who had visited a community site, consumed or created digital media, and spent at least $150 online in the past six months.
These connected consumers were also connected to brands. About one-quarter had produced content to participate in a contest held by a brand, and close to the same amount had followed a brand on Twitter. Two-fifths had friended a brand on Facebook or MySpace.
International Business Machines and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web.
For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers are—and aren’t—saying about their brands.
Then, they are incorporating those findings into their more-conventional research and using them not only to choose the overall themes of their marketing campaigns, but also specific text and photos for their ads.
Danika Landers, a 29-year-old Web designer, walked into a public bathroom last year and was so disgusted by the gnarly conditions that she decided to create a Web site fully dedicated to helping people find clean bathrooms: SitOrSquat.com
SitOrSquat, which features user-generated recommendations of the nation’s best public restrooms, was such a hit that Procter & Gamble, maker of Charmin, signed the toilet paper brand as a sponsor. It then rolled out a new SitOrSquat mobile application this year. With 400,000 downloads, the free app has become one of the most talked about among consumers and companies and is one of Forbes CMO Network’s top 10 branded mobile applications of 2009.
Google is adding automatic captions to YouTube to make the videos more accessible.
Think of it as closed captioning for the new media world.
Google Inc. said Thursday it is beginning to add automatic, machine-generated captions for videos on its YouTube site. The new service is intended to make online videos accessible to the deaf and hearing-impaired.
Hundreds of thousands of videos on Google sites already contain caption tracks that users have created and added manually with Google’s existing captioning service. But with 20 hours of video uploaded to YouTube every minute, most videos on the site still lack captions.
In an attempt to draw offline interest to their online store, Editoras incorporated a “guerrilla” marketing strategy that included the use of 4,000 QR code stickers that were placed at various locations around Sao Paulo. Mobile users who participated quickly discovered that each QR code redirected them to select Twitter messages- and here’s where it gets interesting.
A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.
Continue reading ‘Brilliant Mobile Campaign Using Twitter, QR Codes and Viral Marketing’
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
