Gone are the days when movies were released through the ‘Coming Soon’ board on theaters. Now, with the shifting marketing paradigm and digital marketing, popular movies release with lots of oomph and noise.
Case in point is the much talked about Aamir Khan movie 3 Idiots. To release all over on 25th Dec, ‘09, it’s being marketed via:
- Interactive Portal
- Competition and contests
- Interactive Games
- Aamir’s Facebook Profile
- Aami’r blog
- YouTube VDOs
- Digital Content & Download
- Share with friend
- Digital PR, etc.
3 Idiots is a lighthearted and entertaining journey of three friends as they try to figure themselves out and share unforgettable experiences. Two friends, played by Madhavan and Sharman Joshi, are on a hunt for Rancho (Aamir Khan), a maverick, who changed their way of looking at the world. They move back in time to their college days, Rancho, his relationship with Pia (Kareena Kapoor), and their tyrannical teacher, played by Boman Irani.
Star Cast includes:
- Aamir Khan as Rancho
- Kareena Kapoor as Pia
- R Madhavan
- Sharman Joshi as Hari
- Boman Irani as Viru Sahastrabudhhe
Mona Singh - Parikshit Sahani
- Javed Jaffrey
- Kajol – Special Appearance
Check out the movie Content below:
To hear and download latest songs from the movie, log on to Udhum Content.
Note: Converge Technologies (Pvt.) Ltd. has full digital rights of 3 Idiots in Pakistan. For more, get in touch via corporate@converget.com
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Mahjabeen Khan
Alina Tariq
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