Archive for November 20th, 2009

20
Nov
09

Email Marketing: Best Practices

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, Emailer and Online Advertising
Tags: , , , , ,

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outmoded?

Continue reading ‘Email Marketing: Best Practices’

20
Nov
09

9 digital trends to watch in 2010

By Farheen Aqueel 1 Comment
Categories: Digital Marketing, Digital Trends, Interactive App, Microsite, Mobile, News and Social Media
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In 2009, digital experienced some major changes — the rise of Twitter, the fall of the economy, shifting budgets, an explosion of new technologies. And 2010 is shaping up to be just as dynamic. But what changes and trends are poised to really take the marketing world by storm? Here are just a few predictions of what’s likely to come.

1. Facebook replaces personal email
Question: Google has it; Hoover has it (in the U.K. anyway); TiVo had it, lost it, and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it?

It’s when a brand name becomes the verb associated with its use. So rather than searching for something online, you Google it. Or you TiVo, rather than digitally recording a television show. Arguably, an even more powerful phenomenon is when a brand becomes a noun, such as using the word Polaroid to represent all instantly developed photography (although that didn’t end so well).

Continue reading ‘9 digital trends to watch in 2010′

20
Nov
09

Bangladeshis Learn English via Digital Mediums

By Afreen 2 Comments
Categories: Digital Marketing, Digital Trends, IVR, Mobile, News, Social Media and Web Portal
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In an ambitious new project, the BBC World Service Trust (BBC WST) is harnessing the latest communications technology to provide English language learning for over 50 million mobile users in Bangladesh.

The first of its kind in the world, this project will provide high quality English learning tools using mobile, television and the internet to millions of people, many of whom live on less than £2 a day. Continue reading ‘Bangladeshis Learn English via Digital Mediums’

20
Nov
09

Measuring the Social Mix: Qualitative, Quantitative and a Bit of Intuition

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, News, Online Advertising and Social Media
Tags: , , , , , , , , ,
Word of mouth is perhaps the world’s oldest form of advertising and one that has proven nearly impossible for marketers to target and measure … until recently.
With the explosion of online social platforms, communities and self-publishing average joe’s, established and emerging social monitoring technologies promise comprehensive, quantitative results that will deliver rich meaning and insight. But success is a measure of more than just numbers and percentages across consumer buzz. What is the value of a conversation? ask yourself – what was the most meaningful conversation you had today? Was it one that changed your attitude? or one that reinforced your point of view? Did you listen more intently to a podcast of a respected subject matter expert – or to your peer during a casual hallway conversation? these are questions that numbers cannot answer.
20
Nov
09

Women In Their Digital Domain

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, Int. Case Study, Online Advertising, Social Media and Web Portal
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With greater accessibility, rich content and a communal environment, digital media have become an indispensable component in women’s lives. We fnd women’s engagement with digital media to be comprised of consuming, sharing and producing. This report takes a look at women in their digital domain and what that means to marketers.
Check out the full report below for stats and details.. Its a definite must read!
20
Nov
09

Blast from the Past – Top10 Mobile Campaigns from 2006

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Int. Case Study, Interactive App, Microsite, Mobile, Online Advertising, SMS and Web Portal
Tags: , , , , , , , , , ,
  1. Nike ID. Nike erected a large, interactive billboard in Times Square. Passers-by could use their cell phones to text in their own custom design and receive a free pair of Nike IDs. In Wheeler and Keenan’s video, individuals went nuts when they saw their own shoes posted live on the jumbotron in front of them. Though Nike gave away 3000 pairs of shoes in this promotion, I had the distinct impression that users were just as excited by their design on the billboard as they were by the free footwear. Flickr photo originally uploaded by Zerberus.

 

Continue reading ‘Blast from the Past – Top10 Mobile Campaigns from 2006′

20
Nov
09

Doritos: Asylum 626

By Alina Tariq Leave a Comment
Categories: Digital Marketing, Gaming and Online Advertising
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After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626.

The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via microphones and webcams to live the experience more realistic and the integration with Facebook and Twitter is a good addition. The scenes are very quickly cut and manage to scare even the toughest players fear.

Continue reading ‘Doritos: Asylum 626′

20
Nov
09

GM’s Chevrolet breaks Bluetooth marketing campaign in mall

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Int. Case Study, Interactive App and Mobile
Tags: , , , , , , , , ,

A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.

When Kropex, the dealer for General Motors in Bangalore, India, decided to try out Bluetooth-based marketing for the LPG variant of the Chevrolet Spark, the company partnered with TeliBrahma Convergent Communications, a leading India-based mobile marketing company. The Chevy Spark brand was one of the early adopters of TeliBrahma’s Prodcaster, which communicates product information and delivers content to consumers directly via Bluetooth.

Continue reading ‘GM’s Chevrolet breaks Bluetooth marketing campaign in mall’

20
Nov
09

Search Engine Optimization – Being Found Online!

By Reema Dada 1 Comment
Categories: Digital Marketing, Digital Trends and Online Advertising
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As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Continue reading ‘Search Engine Optimization – Being Found Online!’

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