EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days.
Each day has a different mission e.g. Finding a BMW on Google Maps Street View, taking a screenshot and posting it to the NeedforSpeed on Twitter with an #NFS hashtag. Simple, fun and a great way to appeal to the target audience’s love of gaming and cars. And the chance to win a 2010 BMW M3 grand prize for completing all five tasks is a bonding factor as well!
This is a method to get people integred with the concept of online interactive games and simply a way to promote the digital marketing forum
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