Archive for November 18th, 2009

18
Nov
09

Now you can find your Facebook friends on game consoles

By Farheen Aqueel Leave a Comment
Categories: Digital Trends, Gaming and News
Tags: , , , , , ,

Facebook made its much-anticipated debut on the Xbox 360 and PlayStation 3 video game consoles this week.

Microsoft launched the Xbox 360’s integration with Facebook today, bringing social networking experiences into the living room. With it, you can update your status from the game console, browse updates from your friends, and view photos on your TV. Gamers can link their Facebook profiles to their Xbox 360 gamertags (unique identification on the game console) to find Facebook friends and connect with them via the Xbox Live online gaming service.

Continue reading ‘Now you can find your Facebook friends on game consoles’

18
Nov
09

Disney, Verizon partner to bring magic of mobile to parks

By Farheen Aqueel Leave a Comment
Categories: Campaign Snapshot, Digital Trends, Interactive App, Mobile, Mobile Apps and News
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Walt Disney Parks and Resorts has teamed up with Verizon Wireless to launch the Mobile Magic application.

Mobile Magic transforms Verizon devices into tour guides for Walt Disney World Resort and Disneyland Resort. This is the first Disney-developed mobile application that provides consumers with navigation of both parks.

“Bringing together the leader in wireless with the leader in family vacations offers a unique opportunity to provide a differentiated experience for our customers,” said Arturo Vera, digital marketing manager at Walt Disney Parks and Resorts, Lake Buena Vista, FL. “Disney Parks is always seeking to enhance our guest experience.

“Mobile Magic helps our guests make the most out of their Disney Parks vacation by providing information and services that enable them to see and do more than ever before,” he said. “Mobile will continue to play an important role in the overall Disney Parks marketing strategy as phone capabilities evolve and consumer adoption of advanced services grows.”

Continue reading ‘Disney, Verizon partner to bring magic of mobile to parks’

18
Nov
09

Motorola’s DROID Review

By Afreen Leave a Comment
Categories: Digital Marketing, Interactive App, Mobile, Mobile Apps and News
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Droid has sure become the talk of the town. Of course, that would happen if you directly hit on iPhone. Find below a review done by Techland, highlighting Motorola’s new Android phone.

By now you must’ve seen Verizon’s iDon’t/DROID Does campaign via various channels. The first commercial can be found here. It’s a bit tongue-in-cheek and Verizon has admitted this, but it does highlight a handful of things that the iPhone clearly cannot do. It should also serve as a clear indication that any rumor of the iPhone moving to the network is now squashed. Or they’re confident enough that Apple won’t hold a grudge. The former scenario is more likely. Continue reading ‘Motorola’s DROID Review’

18
Nov
09

Brave New World Of Social Media

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, Online Advertising and Social Media
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The volume of media-buying has dropped off sharply, due to the recession, in every advertising venue from television to newspaper. But online advertising, to the contrary, has been seeing a slow but steady increase. So far online advertising has been focused on SEM, SEO, acquisition email and banner and display ads among others. However, there’s evidence that marketers may be ready to branch out into a brave new world of Web 2.0 online advertising possibilities.

Social media is a “must” in the marketing plan. The 2010 Media Planning Intelligence Study recently released a report that shows nearly 58% of its respondents ideally plan to include social media in their plans for marketing next year. The number for “ideally” planning was nearly the same as the responses for “realistically” planning, indicating that this strategy is high on the list for receiving a portion of advertising budgets at both major and minor companies.

Continue reading ‘Brave New World Of Social Media’

18
Nov
09

News Through The Eyes Of Gen Y

By Reema Dada Leave a Comment
Categories: Digital Marketing, Digital Trends, Interactive App, News, Online Advertising, Social Media and Web Portal
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A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news.

More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the world about how they get their daily news, with similar findings: young people are increasingly turning towards the Web as the primary source for their daily news. Both surveys highlight the fact that traditional newspaper outlets should be looking for new ways to build readership among younger audiences.

Continue reading ‘News Through The Eyes Of Gen Y’

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