Toyota’s use of mobile bar codes in a marketing campaign at Giants Stadium resulted in a 9.2 percent fan engagement rate.
The program used Jagtag’s mobile 2D bar code technology that enabled fans to engage with Toyota in-venue.
“Toyota wanted to extend its Eli Manning sponsorship with the Giants to promote local dealership specials and drive traffic to the showroom,” said Dudley Fitzpatrick, CEO of Jagtag, Princeton, NJ.
By using Jagtag’s mobile 2D bar codes, consumers could engage with Toyota is several ways.
Continue reading ‘Toyota mobile campaign achieves 9.2 percent engagement rate’
Starbucks has a small social media team with only six people, and yet Starbucks obtained the highest engagement score – 127 in 11 channels – among the world’s top 100 brands. This is all the more impressive because as a bricks-and-mortar store with thousands of physical outlets, Starbucks beat out advanced media and technology brands.
After years of waiting, FeedBurner users can finally see their stats in Google Analytics. Google acquired FeedBurner in 2007. Since then, there has been a lot of grumbling about how Google handled the transition and the lack of innovation in FeedBurner since the acquisition. The integration with Google Analytics is still hidden and incomplete – right now you can only see feed item click data – but Google promises to slowly add more data in the coming weeks.
In-game advertising has been a multimillion dollar industry for several years — brand awareness was evident, but a new partnership between comScore and Massive, a wholly owned subsidiary of Microsoft, will show advertisers the direct effect of their advertising efforts.
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