Interesting news item showed up on daily Urdu Azkaar of 23rd Oct ‘09, which is currently being regulated via email. The story is about a Christian named Nasir Naz Masih, who confessed that he has done an Umrah ad for Telenor. The daily then goes on counting many baseless news items regarding Telenor that they have been defaulting and in general are not following corporate social responsibility as a foreign company.
Whatever the case maybe, this Urdu daily is an evening tabloid, with a few thousand SEC C readership. Still, just because it was printed, its’ scans are now being circulated throughout condemning this whole activity. Complimentary news items include: Continue reading ‘Telenor’s PR Fiasco’
HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.
Growing consumer interest in mobile marketing and customer loyalty programs has created a significant opportunity for brands to connect with customers on their mobile devices.
Although this is expected from a Mega brand like Nike, nevertheless the “Nike Plus” campaign is impressive!
Background:
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
