Procter & Gamble’s Tide brand has launched Stain Brain, an application for iPhone and iPod touch that consumers can use to find and share ways to remove stains at home and on the go.
The free application lets consumers search for step-by-step cleaning instructions from the experts at Tide and other iPhone users to get answers before stains have a chance to set in. For those iPhone users who have a secret recipe for removing tough stains, Tide Stain Brain lets them instantly share their own tips and tricks within the application.
“We see Tide as the authority in stain removal, and we’ve had stain solutions on our Web site for some time, and we wanted to extend out of home to reach consumers,” said Amanda Treevy, Cincinnati, OH-based digital brand manager of Tide at P&G. “The iPhone application allowed us to do that, offering on-the-go tips at consumers’ fingertips.
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Keiron Matthews, marketing director at the Internet Advertising Bureau discusses how ‘uncovered new ways online can help to keep brands feeling fresh, fit and healthy’.
What’s unique for the digital medium this Diwali is that a lot of brands have started to connect with their customers through Internet advertising. Brands like HCL, Cadbury, General Motors, Vodafone, Samsung, Nokia, etc., are becoming increasingly active in the medium. In fact, General Motors is said to have allocated an online budget of nearly Rs 1 crore for the launch of its new car. Atul Hegde, CEO.
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