Clorox-owned KC Masterpiece Barbeque Sauce and Kingsford Charcoal ran a mobile campaign at the Keith Urban World Tour and 530,000 people participated.
Clorox’s agency George P. Johnson integrated mobile into a national promotion to win a backyard barbeque with Keith Urban by incorporating in-venue activities such as text-to-win seat upgrades and calls to action to enter by texting a keyword.
“We worked closely with our activation partner, George P. Johnson and Keith’s management at Borman Entertainment, to create a 360-degree marketing plan, including mobile activation with Mozes, to achieve our brand objectives, market the tour and provide added value to fans,” said Andrew McGowan, group manager at Clorox, Oakland, CA.
“We kept fans consistently engaged with our brands by incorporating mobile connectivity at multiple touch points throughout their tour experience,” he said.
Continue reading ‘Clorox in-venue mobile campaign generates 530K contest entries’
Background
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