The guessing games over Facebook’s worth are back on again. They were reignited by the news on May 26 that Facebook has accepted a $200 million investment that values the company at $10 billion.
Much of the discussion centers on the ability, or lack thereof, of Facebook and other social networks to sell advertising and deliver advertising results. People get on Facebook to socialize, not hunt for products—or so the argument runs.
More than 10,000 females from Pakistan clicked on a Pond’s banner that ran Yahoo! in Nov, 2005 targeting female users from Pakistan.
The ad was about Pond’s facial wash campaign launched on Yahoo!, MSN and Hotmail targeting females in the country and this resulted in over 5,000 registrations for an offer for a free facial at various beauty salons in Pakistan.
Continue reading ‘Pond’s banner on Yahoo! attracts 10,000 Pakistan females’
According to a recent post in Pro Pakistani:
There were total of 23,839 million text messages exchanged between mobile phone users in Pakistan in second quarter 2009, with Ufone capturing almost 43% of SMS share out of the whole traffic.
Look at the SMS traffic of cellular companies, and find out how sharp are the turns when they started offering unlimited packages.
Total SMS Traffic (in Millions)
Continue reading ‘SMS Market Share in Pakistan Telecom Market’
Many brands create very simple, not very enjoyable games, that push their product or logo down the gamers throat at every opportunity, ignoring the gameplay thinking that people seeing their brand in a game is enough. However having a bad game chock full of logos will damage your branding more than enhance it, so it was with some trepidation that I responded to a request for a review of the latest Doritos ad campaign.
The concept of the promotion is simple. Doritos have launched a new flavour (called ID3) and they want people to guess what the flavour is … for a £20,000 prize. Very nice!
An expected change in top management at Procter & Gamble could further an already troubling trend for Madison Avenue: a winnowing of the number of advertising firms used by big ad spenders.
Ad executives greeted with some trepidation the news that P&G was poised to appoint a new chief executive. On Monday, The Wall Street Journal reported that P&G’s board was expected to approve a plan to replace longtime CEO A.G. Lafley with Robert McDonald, currently its chief operating officer. Mr. Lafley would remain chairman.
This application, launched last June 22nd, pushes Dunkin’ Donuts into the world of social networks. Dunkin’ Donuts is one of the 40 brands most present on Twitter. Dunkin’ Run is an interactive web interface that allows you to order your coffee and donuts directly via their platform or via the iPhone application created specially for it.
The site has also been optimized for access with a cellular phone.
Continue reading ‘DUNKIN’ DONUT LAUNCHES THE DUNKIN’ RUN APPLICATION !’
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