Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a lot of video clips being shared across by our friends. This is one example how users in Pakistan are adapting to the portable information they find and the one which is worth spreading is being spread as well. Infact it is wired hard in our DNA, where if someone finds something interesting will want his/her friends to cognize about it, which obviously gives them a topic to talk about.
Interestingly the brands in Pakistan are not realizing to cash-in on this which is The Next Big Thing. I call it Word Of Mouse, where users by few clicks spread information in their network and the process goes on and on.
Brief:
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
