A two month mobile interactive ad campaign in Italy has resulted in a 9% increase in sales for Dunkin Donuts, according to the two companies that created it.
Archive for November, 2009
30
Nov
09
Knorr summer sales heat up!
It might be cold outside, but the people at Knorr are feeling all warm inside, thanks to the superb results of the brand’s summer sales promotion.
Created and managed by promotional and tactical direct marketing specialist Habari Direct, the campaign had the two-pronged goal of improving brand awareness, and, of course, increasing sales. It over-achieved on all fronts.
Pepsi launched the Pepsi “What’s Your Way?”campaign where Youngistaan was to give cool solutions to tricky day to day situations which otherwise would land them in a fix.
Continue reading ‘Pepsi My Can goes digital with ‘What’s Your Way’ campaign?’
29
Nov
09
Nirvana in a cup!
Portland, Oregon is the place where the philosophical concept of Nirvana is best described as a spiritual state of peace and enlightenment. Since its inception, Oregon Chai, the market leader in the chai category, has referred to its chai tea latte as “Nirvana in a cup.” Now, Oregon Chai is asking its fans to share their experiences with the product in a marketing campaign dubbed “Digital Nirvana.”
29
Nov
09
Lindt Sweet on Mobile
Digital advertising business MediaSmart had developed a mobile campaign that enabled premium chocolate maker Lindt to engage with consumers in the lead up to for Mother’s Day, one of the year’s most important buying periods for the confectionary brand. The Media Smart-Built Mobile Site allowed its consumers to send a personalized Mother’s Day Message, which the mother’s could then save as a mobile wallpaper as well. The campaign which was developed in with Universal McCann, proved to be a cost effect method for Lindt Chocolates to interact with their consumers who were about to make their purchasing decisions for Mother’s Day.
III. Tools for Application Developers
For marketers who can harness technical resources, the Facebook Platform offers the most powerful way to create engaging connections with your target audience on Facebook. Thousands of third-party applications have already been built on the Platform APIs–many of which have allowed for new kinds of deep brand experiences, and many of which turned out to be transient ad delivery vehicles that failed to take user experience into account. While I can’t tell you how to dream up a good app for your business here, I will explain the channels that your applications must absolutely take advantage of in order to achieve maximum success.
Mobile advertising and marketing expenditure will grow by more than 40% annually over the five years to 2014, when it will take an 11.7% share of global digital revenues, a new forecast says.
Berg Insight has estimated that mobile adspend reached around €1 billion ($1.5bn; £903m) in 2008, and is set to enjoy a compound annual growth rate of 43% over the next half-decade, to €8.7bn. Marcus Persson, a telecoms analyst at the research firm, said, “advertisers are increasingly aware of the opportunities and seek new ways to exploit them. Just the simple fact that people are able to make a phone call or send a text message anywhere at any time has changed the conditions for marketing in general.“ Continue reading ‘Mobile Adspend to grow more than 40% annually’
II. Tools for Advertisers
For marketers with a budget, Facebook offers both integrated and self-serve solutions to reach broader slices of the Facebook audience. Depending on your budget, you can get started as an advertiser on Facebook with as little as a few dollars for a short-run flyer or as much as several hundred thousand dollars for a customized “sponsored group” destination inside Facebook.
We say, the Telecom Operators are pioneers in driving the digital media growth in Pakistan along with the financial and FMCG sector. This is just another example of an innovative idea converted into interactive fun.
Check out the Bakra Facebook App by djuice and have fun in greeting your friends Eid-ul-Azha Mubarak:
Continue reading ‘Make Bakra out of your friends with Djuice Bakra App’
The Coca-Cola Co., Honda, Vodafone, Nokia, Samsung and Capcom are among the brands advertising on mobile messaging service eBuddy, a publisher within the InMobi mobile ad network.
InMobi and eBuddy have partnered to increase their mobile-advertising revenue in 12 countries including Britain, Ireland, France, Spain, Italy, Germany, South Africa, Thailand, Australia, India and Indonesia. The newly formed partnership between eBuddy and InMobi in these geographies already accounts for over 20 percent of eBuddy’s total mobile ad revenue.
Continue reading ‘Coca-Cola, Honda, Vodafone, Nokia, Samsung, Capcom run mobile IM advertising’
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
