The brave new world of online, or digital, marketing beckons for traditional marketers. It offers many benefits, including tight focus, traceability and auditability, and if done correctly, rapid return on investment.
The problem is: how do you as a traditional marketer enter this brave new world, alive with opportunity as it is?
The first question a marketer needs to ask in this situation is: “How do I approach the opportunity?”
Continue reading ‘How To Design A Digital Marketing Campaign?’
A new study reveals that customers exposed to social marketing from a company is more likely to click on ad.
According to a new study by GroupM Search, comScore and M80 reveals how social media have affected the way the consumers click on ads. The study shoes how social media can have an effect on the search behavior of consumers directly affecting the way people discover brands. Consumers who engage brands in social media llike Twitter, Facebook and YouTube are more likely to search for the brand’s website and ads and click on those ads. According to the study consumers searching for products are 2.5 times more likely to click on an ad after exposure to the brand’s social marketing. Continue reading ‘Social Marketing Leads To Higher Ad Clicks’
Fashion and luxury brands are more and more exploiting the “behind the scenes” contents to engage with their consumers. Probably because the (aspirational) target audience has a sincere deside to find out details and points of view that are not usually accessible. So I don’t mind if, in the end, online executions look all a bit the same, as long as they are a bit authentic and conceived with the right dose of style and creativity.
But what it’s really nice to find out looking at the Manifesto, is the fact that YSL is taking social media pretty seriously. I didn’t expect a Facebook fan and a Twitter account and that was definitely a pleasant surprise!
These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?
In this article, we are going to take a little tour through the history of information, or more specifically, where to focus your efforts if you want get in touch with other people. It is a really exciting time, because we are currently in the middle of the most drastic change since the invention of the newspaper.
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