It may not be a fad, but it’s certainly an untapped market, according to a recent study conducted by Opus Research. The study showed that text messaging volume has grown to 3.5 billion per day (and more than mobile Internet access).
Plus, because SMS marketing requires consumer opt-in, marketing through text messaging not only hits those who are most interested, but the study shows that 97% of all SMS marketing messages are opened, 83% within an hour. Amazing; there’s no argument that these statistics blow away those of Internet ads and other online advertising methods.
Sticking to a targeted message is obviously great advice, and not just for SMS marketing. But can it overcome the simple fact that mobile users don’t like getting promotional messages on their phones? These results from a study conducted by Forrester Research in the UK make it fairly clear:
Converge
Reema Dada
Farheen Aqueel
Afreen
mJawad
suboorah
Taha Hameedi
Fatima
Jawwad Jafri
Bushra Syed
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