With the increasing fragmentation of the consumer in Pakistan, it’s quite amazing how much money still gets pumped into traditional media when even at the best of times, leading advertising practitioners used to admit that only 50 per cent worked and even then they weren’t sure which 50 percent. Life is more challenging for advertisers now that it’s generally accepted that mass marketing is no longer as effective as it was when they only had a 50/50 chance of success. Infact even twenty years ago nobody could have foreseen the challenges today’s marketers would be facing.
So many luxury brands are debating to cut, keep, or reduce PR services. While some luxury brands even feel that because they have achieved strong brand awareness it is fine to cut PR services. You know just for a little while until the economy turns back around. After all do they really need public relations when sales are slow?
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
