Archive for October, 2009
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the average automaker allocates currently allocates 9% of its spending to digital, a figure expected to rise to around 12% by 2012, as more companies transition to social media and online gaming programs from traditional TV and print campaigns.
Continue reading ‘Ford Outpaces Industry with 25% Digital Spend’
Movie studios and music houses are tapping social media not only to generate digital word-of-mouth (WOM) appeal – a strategy first deployed to great success with the Blair Witch Project more than 10 years ago – but also to listen to fans’ judgments of film and music and make decisions based on them.
Continue reading ‘WOM Stars in Hollywood; Plays Leading Roles Elsewhere’
Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being – will be limited to that platform.
A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009.
Continue reading ‘Top Social Media Sites: Twitter Leaps 1,989%’
In June 2009 in Cannes, Jonathan Mildenhall, Coca-Cola’s VP of global advertising strategy, admitted the multi-national corporation had been slow to embrace social media and historically, they did make some mistakes. However, if you scratch the surface a little, they’re doing some interesting things.
In April they created a new office of digital communications and social media within its public affairs and communications department, giving Adam Brown, digital communications director, and Anne Carelli, digital communications manager, oversight of corporate digital and social media communications efforts.
Below is a case that was presented by the speaker ‘Adam Brown’
Continue reading ‘Coca Cola: A social and digital media case study’
Not long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These new influencers can quickly shape opinions about your company by spreading information and opinions through the power of the hyperlink.
AXE Wake Up Call Service
Summary:
With its new campaign, which is called “Call me”, Axe promotes the relaunch of Axe Africa in Turkey by teaching its target audience how to get the cell phone numbers of the girls they like. As a part of the campaign an IVR service is opened. Aerodeon integrated the idea of Wake Up Call service to the IVR line. Participants, who call 05327572293 (IVR number), are receiving calls every weekday morning from Axe girl which wakes them up at the time they scheduled.
Dove Hair Care on Yahoo!
Background: Dove was launching its hair-care product in India with an ambition to deliver the most beautiful hair. Dove believed real beautiful hair is when its damage free.Objectives:
- Core communication – Zero Damage (functional benefits) hair with Dove hair care
- Emotional Connect – Generate buzz for the brand around the thought of “real women real hair”.
Converge
Reema Dada
Farheen Aqueel
Mahjabeen Khan
Alina Tariq
Afreen
Umer Tanveer
mJawad
suboorah
Taha Hameedi
Fatima
