Converge Weekly

Dec

Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, News, Online Advertising and Viral Marketing
Tags: $20 million, Advertising, Pepsi, Pepsi in 2010, Pepsi Refresh Project, Social Media, Super Bowl, trends

The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad dollars for a spot on Super Bowl Sunday.

That could be changing. For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign it’s calling The Pepsi Refresh Project.

Such a large move is noteworthy for any company, however Pepsi’s symbiotic relationship with the Super Bowl makes this shift to new media that much more seismic. ABC News notes that Pepsi spent $142 million on Super Bowl ads over the last decade. Pepsi’s ads are often some of the most iconic, and the company has historically pulled out all the stops for the Super Bowl.

Continue reading ‘Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign’

Dec

B-BOT iPhone App: Avatar Maker

By Alina Tariq 1 Comment

Categories: Gaming and Mobile Apps
Tags: Blogging, download, iPhone Application, Avatars, Twittering, Yahoo messenger

Avatars are the in thing at the moment where the concept of “imaging” oneself is concerned. Twittering or blogging, even chatting (Yahoo messenger) gives a fair idea of how huge Avatars are at the moment. Now there is an application that allows one to create some of the weirdest looking avatars one can image or for that matter think off! This is a funky iPhone application that can be downloaded and allows you to create over 1 Billion combination’s of avatars from about 400 unique items.

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Dec

Halo 3 ODST: Toronto Launch ARG Experience

By Alina Tariq 2 Comments

A new recent campaign created by MacLaren McCann gained a lot of publicity and hype for offering a pretty cool outlook for an online gaming experience. The ARG campaign for the launch of Halo 3 ODST had a offered completely well developed and seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication.

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Dec

CrimeReports brings crime data to mobile phones

By Umer Tanveer 1 Comment

Categories: Digital Marketing, Digital Trends, Mobile, Mobile Apps and News
Tags: Application, convenience, crime, iPhone, Mobile, risk, safety, Technology

Members of the public throughout the country can now carry the CrimeReports national crime map wherever they go thanks to a new iPhone application created by CrimeReports.com.

The new CrimeReports iPhone application features official, up-to-date crime data directly from more than 600 law enforcement agencies across North America as well as sex offender data for all 50 states.

“The success of CrimeReports.com made it clear that there’s a great deal of interest in crime information out there,” said Ryan Lufkin, director of marketing at CrimeReports.com, Salt Lake City.

“Creating new and more convenient ways for community members to access that data is a key part of our mission,” he said. Continue reading ‘CrimeReports brings crime data to mobile phones’

Dec

Fresh Coffee for iPhone users at Swedish 7-Eleven

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Interactive App and Uncategorized
Tags: 7-Eleven, Buzz Marketing, Customer Involvement, Digital Trends, interactive campaign, Sweden

An iPhone application developed for 7-Eleven Sweden combines a store locator with coupons for a free coffee and biscotti. After downloading the app, users plug in their phone number and receive a unique coupon code on their iPhone. To claim their coffee, they just show the code to a 7-Eleven clerk; no purchase necessary. The coupon is only valid once, and free coffee in April will be followed by free ice cream in May.

Continue reading ‘Fresh Coffee for iPhone users at Swedish 7-Eleven’

Dec

The Starbucks ‘Love Project’ Promotes Global Sing Along

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Social Media and Viral Marketing
Tags: Social Media, Web Portal, Interactive, Digital Campaign, Starbucks, Online Presene, AIDS

A new promotion between Starbucks and (RED) to be announced tomorrow, December 4. In support of the Global Fund to Fight AIDS, Starbucks is planning a “Global Sing Along” to took place simultaneously around the globe on Monday, December 7.

At exactly 8:30 a.m. ET on that day, musicians worldwide joined together in a performance of The Beatles classic “All You Need Is Love.” This performance will be live-streamed online atStarbucksLoveProject.com. After the live sing along, anyone will be able to upload their own version of “All You Need Is Love” to the Starbucks Love Project site, with money donated to the Global Fund for each video.

Continue reading ‘The Starbucks ‘Love Project’ Promotes Global Sing Along’

Dec

Unilever’s ‘Extra Strong Marmite’ success via social media

By Farheen Aqueel 2 Comments

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Online Advertising, Viral Marketing and Web Portal
Tags: Blogs, Extra Strong Marmite, Facebook, marmite, product website, Twitter, Unilever, Viral Marketing

An excellent overview of how Unilever re-launched ‘Extra Strong Marmite‘ via social media

Dec

Trendy Workshop – Design And Sell Your Own Knitwear

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Trends and Web Portal
Tags: Digital Retailing, Digital Trends, Interactive Marketing, Online Customization, Online Marketplace

Knitwear fans can already design their own hats and even choose a granny to do the knitting, thanks to French Golden Hook. Now they can design their own cashmere sweaters, scarves and more—and then sell their creations—on Trendy Workshop.

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Dec

Wendy’s Opts In To Mobile Marketing Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Int. Case Study, Mobile and News
Tags: Mobile Campaign, Mobile Coupons, digital marketing campaign, Wendy's, mobile dicounts, mobile ads

Fast food chain Wendy’s International is getting in on mobile coupons, hoping to increase sales with a new mobile campaign run by Options Media Group Holdings. The campaign is running in the Northeast US, where customers are now able to opt in for mobile coupons and ads in exchange for discounts at Wendy’s locations.

“There has been a growing trend of advertisers shifting marketing dollars from traditional media to mobile devices and we are able to stay in the forefront of these solutions. We are pleased to have signed on a marquee client such as Wendy’s and look forward to building our relationship with them to eventual provide nationwide mobile marketing campaigns,” said Options Media CEO Scott Frohman, in a statement.

Continue reading ‘Wendy’s Opts In To Mobile Marketing Campaign’

Dec

Marketplace Fosters Small-Scale Recycling Programs

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends and News
Tags: Digital Campaign, Online Presence, Interactive Marketing, Socially Responsible

Recycling may be the right thing to do for the planet, but for those without free curbside pickup service, it doesn’t always happen. Ecycler is a new site that aims to make it easier to recycle by connecting those in need of service with those who are willing to do the recycling.

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