Converge Weekly

Feb

Nokia pilot ‘point & find’ Posters

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Interactive App, Mobile Apps, News and Viral Marketing
Tags: Colchester, Digital Content, GPS technology, Image Recognition, interactivity, Nokia, Nokia's Point & Find App, poster sites, smartphone, South East England

Colchester, South East England might not seem like the most likely location for a pilot of cutting edge mobile phone technology but being a pretty average UK town makes it a good place to test just how interested ordinary citizens might be in using their smart-phone cameras to interact with poster sites. Viewing any of the poster sites in Colchester through the camera of a compatible Nokia device will automatically offer the user on-screen hyperlinks to content specifically related to the poster in question, ranging from video clips to competitions. This is achieved through a combination of image-recognition and GPS technology. Continue reading ‘Nokia pilot ‘point & find’ Posters’

Feb

Tide Enlists Venus Williams to Serve Up Digital Campaign

By Farheen Aqueel Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends and News
Tags: Facebook, Procter & Gamble, tennis, Tide, Tide.com, Twitter

Tide used a Super Bowl party in Miami on Friday afternoon to launch the digital components to its initial big campaign of 2010, which employs the tagline: “Style is an Option. Clean is Not.” Building on the :30 spots seen on television in recent weeks, a key aspect of the Procter & Gamble brand’s digital aspirations lies in an online contest featuring Venus Williams.

Viewers to Tide.com/Venus are being encouraged to virtually design a tennis outfit for her. After completing the shirt, skirt, and accessories ensemble, participants can enter the contest by supplying an e-mail address, home address, name, and phone number. They can access a gallery at the site to see what other participants have put together. The star athlete will help choose the $5,000 contest winner in April and then wear the outfit design while competing in the U.S. Open during late summer.

Continue reading ‘Tide Enlists Venus Williams to Serve Up Digital Campaign’

Feb

My Name is Khan LIVE on Facebook

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Online Advertising and Social Media
Tags: Digital Marketing, Facebook, My Name is Khan, Online Advertisement, Social Media

‘Experience the joy of Shah Rukh Khan, Kajol & Karan Johar on the Global Premiere Night of My Name is Khan LIVE on February 10, 2010, right here on Facebook!’

The movie itself sounds quite interesting and not like the usual bollywood offerings.

Shah Rukh plays the character of Rizwan Khan. He is suffering from the Asperger syndrome which is an autism disorder. He is married to Kajol who plays the character of a girl named Mandira.

Rizwan Khan is arrested as a suspected terrorist by police during post-9/11 in LA(California) after authorities mistake his disability for suspicious behaviour.

Following along the lines of Aamir Khan’s Pucca Idiot Facebook campaign, this one seems to be another must attend for all the fans. I know I look forward! Continue reading ‘My Name is Khan LIVE on Facebook’

Feb

5 Levels of Effective Communication in the Social Media Age

By Reema Dada Leave a Comment

Categories: Digital Content, Digital Trends, PR and Social Media
Tags: Digital Marketing, Digital Trends, Effective Communication, Marketing Trends, Online Presence, Social Media

In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communication has expanded significantly in recent years. Who you communicate with and how you communicate has changed radically. This new connected era brings both opportunities and challenges.

In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Today, thanks in large part to social media, we have many different levels of communication, each with a specific purpose and etiquette. When we do not understand the role of these levels, they can become huge time wasters. When we do understand them however, they can help us more effectively engage and navigate these new waters. Continue reading ‘5 Levels of Effective Communication in the Social Media Age’

Feb

Web Marketing Trends For 2010

By Reema Dada Leave a Comment

Categories: Digital Content, Digital Marketing, Digital Trends, Mobile, News, Social Media, Viral Marketing and Web Portal
Tags: 2010, Digital Marketing, Social Media, Web Marketing, web trends

Another year has sailed away and here we are feeling the freshness of 2010 and ready to face its challenges. Yet another ordeal for marketers to build up the best marketing strategies, in order to give this year an excellent start.

For small businesses the focus is on adopting the most economical and effective marketing policies. It is difficult for brands to overlook the web when making such plans. The mantra for 2010 marketing is to use off-line campaigns in conjunction with web-based marketing. Continue reading ‘Web Marketing Trends For 2010′

Feb

The Internet Nominated for Nobel Peace Prize

By Reema Dada Leave a Comment

Categories: Digital Trends and News
Tags: Digital Trends, International, News, Nobel Prize, The Internet

The Internet has made the list of nominees for the Nobel Peace Prize this year, going up against a Chinese dissident and a Russian human rights activist, among others.

The nomination was made after a petition by the Italian version of Wired Magazine, which cited the Internet’s contributions to “dialogue, debate and consensus through communication.” Signatories include Iranian activist Shirin Ebadi, and organizers say the nomination will make for a legitimate entry. Continue reading ‘The Internet Nominated for Nobel Peace Prize’

Feb

Google Surprises Viewers With First Super Bowl Ad

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends and News
Tags: ATL Campaign, Google, Marketing Trends, Super Bowl, Target Audience, TVC

Americans watching the Super Bowl may have been surprised to find a love story tucked into the third quarter. But then, Google is full of surprises, and the search engine giant struck again Sunday night when aired its first Super Bowl ad, a $2.5 million, 30-second “Parisian Love” story that unfolded from endearing Google searches, from “How to impress a French girl,” to “How to assemble a crib.

Media insiders found Google’s decision to enter into the famously competitive arena of Super Bowl advertisements curious. While the company makes its billions by selling ads, it has historically shied away from promoting its own brand in traditional outlets like TV and magazines. Continue reading ‘Google Surprises Viewers With First Super Bowl Ad’

Feb

Behind Kraft’s Marketing Makeover: From New Ad Agencies to New Attitude

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Content, Digital Marketing, Digital Trends, Social Media and Viral Marketing
Tags: Digital Marketing, Global Presence, kraft, Marketing Makeover, News, online trends

Quick: Name one highly creative advertiser. Bet your first choice wasn’t Kraft.

The company that brought the world “My bologna has a first name” and “We helped!” for Shake and Bake is unlikely to ever go down in the ad annals next to Nike or Apple. But North America’s largest food company — about to become even larger with the addition of Cadbury — is making strides toward updating the look and tone of its advertising while keeping it as accessible as possible for consumers.

It’s a mission that brought a large Kraft contingent to Cannes last year and it begins at the top with CEO Irene Rosenfeld. “All the way from Irene, the marketing is important,” said Dana Anderson, senior VP-marketing, noting “the [creative] bar is higher.” Agency vet Ms. Anderson is charged, along with CMO Mary Beth West and Mark Stewart, VP-global media, to step up Kraft’s marketing game. It does have a strong heritage to defend: Kraft was one of the first national marketers, pioneering sponsored content on radio and TV. Continue reading ‘Behind Kraft’s Marketing Makeover: From New Ad Agencies to New Attitude’

Feb

Jazz Brings ‘Audio Cinema’

By Reema Dada 1 Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Interactive App and News
Tags: Audio Cinema, Digital Presence, Jazz, Marketing Trends

Movies have been an integral part of entertainment for decades, and love for movies has never diminished for the people of Pakistan.

Mobilink Jazz brings for its subscribers such blockbusters, with original dialogues & songs to their very own mobile phone! All movies will be available in 60-90 minute duration through an IVR streaming. Continue reading ‘Jazz Brings ‘Audio Cinema’’

Feb

Pepsi Skips Super Bowl TV Advertising for Social Media

By Reema Dada Leave a Comment

Categories: Campaign Snapshot, Digital Marketing, Digital Trends, Interactive App, Online Advertising, Social Media, Viral Marketing and Web Portal
Tags: $20 million, coke, International, Pepsi, Social Media, Super Bowl, The Simpsons

For advertisers, it’s never easy to sit out the Super Bowl. Sure, the spots are pricey – between $2.5 million and $3 million for this year’s game, which will be played on Feb. 7. But the 100 million–strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz.

No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has advertised during the Super Bowl for 23 consecutive years. So why is the company skipping this year’s big game, leaving the airwaves to its salivating rival, Coke, which will air two different spots, including one starring the incredibly popular characters from The Simpsons? Continue reading ‘Pepsi Skips Super Bowl TV Advertising for Social Media’

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