22
Aug
10

Unilever contributes Rs. 113 Million towards flood relief and rehabilitation

By Afreen 1 Comment
Categories: Announcement, CSR, Local News, PR and Social Media
Tags: , , , , , , , ,

Unilever, the global leader in consumer products, has committed € 1 million (US$ 1.28 million, Rs. 113 million) towards flood relief and rehabilitation in Pakistan. This will be channelled through five leading NGOs – World Food Programme, Unicef, Oxfam, Save the Children Fund and Population Services International – which are actively engaged in relief activities in the flood affected areas. Unilever’s contributions will be in cash and products from its portfolio of soap, detergents, toothpaste, shampoo, tea, glucose drinks and food items.

Continue reading ‘Unilever contributes Rs. 113 Million towards flood relief and rehabilitation’

02
Sep
10

NTC opts for SAP Technology Implementation

By Afreen Leave a Comment
Categories: Digital Trends, Interactive App, News and PR
Tags: , , , ,

NTC and Siemens Pakistan have entered into a technology agreement according to which SAP would be licensing its ERP software solution at NTC. The solution will be implemented at NTC through Siemens Pakistan, which is one of SAP’s top implementation partners in Pakistan.

Continue reading ‘NTC opts for SAP Technology Implementation’

02
Sep
10

Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing

By Taha Hameedi Leave a Comment
Categories: Activation, Announcement, Augmented Reality, Campaign Snapshot, Digital Content, Digital Trends, Mobile Apps and Social Media
Tags: , , , , , , , ,

This winter, skiers and snowboarders will be hitting the the slopes in a whole new way. Rather than just flying through moguls or sailing off half-pipes, mountain-goers might soon be “checking in.” Continue reading ‘Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing’

02
Sep
10

LG LAUNCHES AN ANDROID-POWERED SMARTPHONE, LG OPTIMUS (LG GT540)

By suboorah Leave a Comment
Categories: Campaign Snapshot, Gadget Review, Mobile, Mobile Apps and News
Tags: , , , , , , , ,

LG Electronics, (LG), a global leader and technology innovator in mobile communications, recently announced the launch of an Android-powered smartphone, LG Optimus (LG GT540), a handset offering an optimal environment for first-time smartphone users with easy and convenient mobile access.

LG Optimus allows users to enjoy diverse Android applications and automatic account synchronization with all Google mobile services. LG Optimus also features enhanced social networking functions in a high-powered multimedia environment. Continue reading ‘LG LAUNCHES AN ANDROID-POWERED SMARTPHONE, LG OPTIMUS (LG GT540)’

02
Sep
10

Bill Gates’ favorite teacher

By suboorah Leave a Comment
Categories: Digital Content, News and Viral Marketing
Tags: , , , , , , , , , , ,

Sal Khan, you can count Bill Gates as your newest fan. Gates is a voracious consumer of online education. This past spring a colleague at his small think tank, bgC3, e-mailed him about the nonprofit khanacademy.org, a vast digital trove of free mini-lectures all narrated by Khan, an ebullient, articulate Harvard MBA and former hedge fund manager.

Gates replied within minutes. “This guy is amazing,” he wrote. “It is awesome how much he has done with very little in the way of resources.” Gates and his 11-year-old son, Rory, began soaking up videos, from algebra to biology. Then, several weeks ago, at the Aspen Ideas Festival in front of 2,000 people, Gates gave the 33-year-old Khan a shout-out that any entrepreneur would kill for. Ruminating on what he called the “mind-blowing misallocation” of resources away from education, Gates touted the “unbelievable” 10- to 15-minute Khan Academy tutorials “I’ve been using with my kids.”

Continue reading ‘Bill Gates’ favorite teacher’

02
Sep
10

Premier Foods promotes Quorn through online recipe videos

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Microsite, Online Advertising and Viral Marketing
Tags: , ,

Premier Foods has kicked off its first online video campaign, for its vegetarian Quorn brand. The two-month campaign, which launched yesterday, will include eight Quorn-themed recipe videos, produced by Videojug.

These will run on a branded hub on the Food channel of Videojug’s site, and are part of a wider campaign that will include search and behavioural and contextual targeted display ads.  Continue reading ‘Premier Foods promotes Quorn through online recipe videos’

02
Sep
10

Apple launches music social network Ping

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Mobile Apps and Social Media
Tags: , , , ,

Apple has launched Ping, a social media service that ties into iTunes allowing users to follow musicians and friends.

Ping will be tied into Apple’s next update for iTunes software and will allow users to follow musicians and friends and receive information such as what music they are listening to or what concerts they attending in a stream similar to Facebook or Twitter. Continue reading ‘Apple launches music social network Ping’

02
Sep
10

‘Glee’ Urges Fans To Volunteer Via AmEx Effort

By monaamin Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Microsite, Online Advertising and Social Media
Tags: , , , , ,

American Express’ Members Project and Take Park are partnering with Fox series “Glee” to urge fans to “make a difference” by volunteering, voting or donating.

The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content that is written, directed and produced by the “Glee” creative team and features characters from the show. Continue reading ‘‘Glee’ Urges Fans To Volunteer Via AmEx Effort’

02
Sep
10

Where Should Brands Spend Their Social Media Budget?

By Taha Hameedi Leave a Comment
Categories: Digital Content, Digital Marketing, Digital Trends, Online Advertising and Social Media
Tags: , , , , ,

Brands have come to terms with the impact that social media is having on consumers and the importance it holds for brands as well, thereby increasing their budget allocation on social media. However, how a brand spends that budget is also a key factor for getting out the right impact. This depends obviously on the product, business goal, world market and end user target. Continue reading ‘Where Should Brands Spend Their Social Media Budget?’

02
Sep
10

Google buys SocialDeck. Yep, another social media company

By Taha Hameedi Leave a Comment
Categories: Announcement, Competition, Digital Trends, Gaming, Mobile Apps, News and Social Media
Tags: , , , , , , ,

Google has acquired a mobile social gaming company called SocialDeck, in what is just its latest addition to a shopping spree of social media startups.

This latest acquisition comes just three days after its last one, the purchase of Angstro, was confirmed. Continue reading ‘Google buys SocialDeck. Yep, another social media company’

01
Sep
10

Drench:Smart Vending Machine Game

By suboorah Leave a Comment
Categories: Uncategorized
Tags: , , , ,

Use your brain to get a free drink!!! – UK drink brand Drench has introduced a new concept in vending machines: brain games. In cities across the UK through August and September, the brand’s Smart Vendiing Machines will be challenging thirsty passersby to use their heads to win free drinks. Continue reading ‘Drench:Smart Vending Machine Game’

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