Azm-e-Alishan (The Glorious Resolve) is aimed at Pakistanis to think about who we are as individuals and as a nation. The launch of Azm-e-Alishan is all about showing the ‘Azm’ of being a Pakistani and to take part in an activity of coming together, renewing our faith in each other and rekindling the communal spirit that enabled the creation of Pakistan 70 years ago. Partnered with Interflow Group, Converge Technologies is the Digital Agency providing SMS, IVR, Web, Online advertising and Social Media services for this campaign.
I am sharing a very interesting article “Making an Agency Digital to the Core” by Phil Johnson,that i went across hope you all will like it too.
“Hard to believe, but two years ago people were debating the merits between traditional and digital agencies, as if they had to choose between blue states and red states. Jump ahead to today, and most small agencies have carved out their own path. They have found a way to be true to their roots and have also made huge strides in their commitment to digital marketing. Digital vs. traditional no longer seems like a religious war. Continue reading ‘Making an Agency Digital to the Core’
Direct mail is still an effective means of engaging with clients and generating sales leads, it has been suggested.
Josh Hall, a writer for SimplyBusiness.co.uk, noted that while many companies are channelling their marketing investment into online platforms, many other firms are continuing to thrive using only offline marketing techniques. Continue reading ‘Integration of digital marketing ‘on the increase’’
Technology entrepreneurs from around the globe will descend on Austin, Texas this weekend for the annual South by South West (SXSW) Interactive festival, with hopes of becoming the next Twitter.
But 10 years after the dotcom bubble burst, attendees at this year’s conference might find a worrying number of “me-too” companies seeking to ride on the coat-tails of today’s hottest trends – social media and the mobile internet.“Everyone is looking for that needle in the haystack,” says Michael Priem, chief operating officer of digital marketing agency USDM, who will be there scouting for partners and new clients. “What’s most on display is that entrepreneurial spirit.”
SXSW, which attracts big brands and start-ups alike, became known as a king-maker in technology circles after Twitter, the micro-blogging website, drew widespread attention and moved into the mainstream during the 2007 festival. In the years since, hundreds of companies have come to Austin, hoping to emulate that success.
This year 39 companies from the UK are descending on the festival with high hopes. Organised by the UK Trade and Investment group, the so-called “digital mission” plans to introduce the best of Britain’s technology to the early adopters at SXSW.
Among the companies participating in the mission are AudioBoo, the start-up which lets people capture audio clips on their phones and publish them online; Cube, a social gaming start-up; and TweetJobs, which helps jobseekers use Twitter to find work.
At last year’s festival, Foursquare, the website which allows mobile phone users to broadcast their location in real time, garnered the most buzz. The service still has fewer than 1m users, but already it has inspired a host of imitators.
As many as a dozen similar services, such as Gowala, Toodalu, Loopt and UK-based Rummble, are hoping that they can at least become the next Foursquare, if not the next Twitter.
Anchoring the event will be several hundred public discussions and lectures. Evan Williams, Twitter chief executive, will give the keynote speech.
Members of Austin’s technology community say SXSW has outgrown itself. This year Tim Hayden, a partner at a local digital marketing agency, has started an alternative festival, in co-operation with the University of Texas at Austin. His goal is to provide a forum for a more in-depth discussion about the mobile internet and digital media. He hopes it will provide an opportunity “to have this other, more inclusive, intimate, deeper conversation about these topics”.
But Mr Priem says SXSW does serve as a valuable collective brainstorming session for the industry.
“When people come they bring that entrepreneurial spirit and let go of some of that cynicism,” he says. “They might not have market readiness, they might not be the next Twitter, but they show up and are willing to chat.”
Ian Hogarth, chief executive of Songkick, a UK-based website that tracks live music events, is attending the conference for the third time this year. He says it is a place to network and discover technology.
“It definitely is a bit of a frenzy for publicity,” he says. “But you get a concentration of early adopters all trying out new products, so for a short period of time you get to see what those products would look like if they were more mainstream.”
Like many others, he says that he converted to Twitter two years ago because it attained that “critical mass” in Austin, having previously been more dismissive of the micro-blogging service.
But Mark Rock, founder of AudioBoo, says Twitter’s launch has fallen into geek myth.
“Everyone now thinks if you launch at SXSW you’re going to be worth billions,” he says. “That is an untruth and it will shatter a lot of people’s dreams.”
AudioBoo is sending its delegation in order to increase awareness in the US of its service and for the “serendipity of potentially bumping into a VC or someone from Twitter”.
“It’s a jumble sale mentality – there might be good stuff there, but we don’t know what it is yet.”
One new service launching at the event perfectly captures the ironic banter, herd mentality and endless socialising that distinguish SXSW.
Called “Snark it!”, the application lets users who make fun of their friends on Foursquare earn free alcoholic drinks.
The tagline for the application says it all: “Ignore the people around you in favour of the people in your iPhone – it’s social media at its finest!”
Source: Ft
YouTube Annotations. Last year agencies & brands really wanted to take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed.
Continue reading ‘Hot Wheels: Interactive YouTube Video Race’
Idea cellular has come up with a new campaign called ‘Idea Oongli Cricket’, this summer. During this campaign question based on the events and happenings of the ongoing match of the day will be asked.
‘Idea Oongli Cricket’ can be played by all mobile phone users by SMSing their answer to ‘9594939291’. The number is toll free for Idea subscribers, and standard messaging rates apply for other mobile subscribers. All Idea customers who send in the correct answer will get Idea VAS Packs for three days and participants using other operators will win VAS Packs for one day.
Continue reading ‘Idea Cellular launches new campaign – ‘Idea Oongli Cricket’’
Printers aren’t exactly synonymous with pizazz, and that can be a drag for a tech company that wants to be known as more than just a printer maker. Which brings us to Hewlett-Packard’s new marketing campaign.
The company, which also happens to be the PC market leader, is embarking on a new effort designed to juice up its image among people who may see it only as a traditional printer manufacturer.
Mosio’s Text a Librarian, the leader in text messaging solutions for libraries, today announced its mobile donations initiative to assist non-profit libraries and library organizations in setting up mobile fundraising campaigns via SMS text messaging.
“The success of the Text For Haiti campaign provided mainstream exposure to the collective impact of micro-donations and the effectiveness of fundraising through text messaging” said Noel Chandler, Mosio’s CEO. “Mobile donations are an excellent use of SMS technology. We’re using our experience and relationships in the wireless industry to help libraries implement a new method of raising awareness and funds.”
Library budgets are being slashed while patron visits and demand for services have soared. Mobile donations offer a unique opportunity for libraries to augment existing public fundraising efforts. Individuals in the community can give to their library in manageable donations of $5-$10 through a simple mobile technology. Continue reading ‘Mosio Launches Mobile Donations Initiative for Libraries: SMS Text Messaging Donations to Help Non-Profit Libraries Raise Funds’





